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Go to Malaysia 2026 Marketing campaign Unveils Daring Imaginative and prescient to Spark Tourism Development with a Dazzling Launch Occasion Led by Prime Minister Anwar Ibrahim
Monday, January 6, 2025
Malaysia proudly unveiled its extremely awaited Go to Malaysia 2026 (VM2026) marketing campaign immediately, marking the event with a spectacular occasion at Hangar 6, MAB Engineering Advanced. The launch, officiated by Prime Minister YAB Dato’ Seri Anwar Ibrahim, showcased the marketing campaign’s brand, mascot, theme track, and particular plane livery in a stunning occasion.
The newly unveiled VM2026 brand embodies Malaysia’s wealthy cultural heritage, breathtaking landscapes, and international attract. This placing design will adorn the plane of Malaysia Airways, Batik Air, and AirAsia for the primary time, signifying a united effort amongst these carriers to advertise Malaysia as a top-tier vacation spot for vacationers whereas constructing anticipation for this landmark 12 months.
Including to the launch’s highlights, the marketing campaign’s official theme track, Surreal Experiences, debuted through the occasion. The track captures the essence of Malaysia’s various points of interest and goals to captivate worldwide audiences, serving as a robust invitation to discover the nation’s unparalleled choices.
Emphasizing wildlife conservation, the marketing campaign has adopted the Malayan Solar Bear—a beloved but endangered species—as its official mascot. Introduced in an animated and heartwarming fashion, the mascot is designed to attraction to audiences of all ages, reinforcing Malaysia’s welcoming picture and dedication to defending its pure treasures.
The launch occasion attracted key representatives from varied authorities ministries, emphasizing the nationwide significance of VM2026. As a part of Malaysia’s Nationwide Agenda, the marketing campaign seeks to spice up tourism revenues, elevate the nation’s international tourism profile, and place the sector as a significant contributor to Malaysia’s GDP. Past tourism, VM2026 is predicted to create job alternatives, enrich native communities, and stimulate development in industries corresponding to hospitality, transport, retail, and meals companies.
A notable spotlight of the occasion was the signing of a Memorandum of Collaboration (MoC) with strategic companions together with Malaysia Aviation Group, AirAsia, Batik Air, Malaysia Airports Holdings Berhad, Huawei, Mastercard, Shangri-La Kuala Lumpur, Marriott Worldwide, MATTA (Malaysian Affiliation of Tour and Journey Brokers), and MAH (Malaysian Affiliation of Lodges). These partnerships purpose to strengthen connectivity, improve advertising and marketing efforts, and ship progressive journey experiences by way of seamless expertise and unique presents.
In preparation for VM2026, the Malaysia Sarong Music Run (MSMR) 2025 is scheduled for February 8, 2025, on the iconic Petronas Twin Towers in Kuala Lumpur. Endorsed by Prime Minister YAB Dato’ Seri Anwar Ibrahim, this occasion is predicted to draw over 20,000 members. Combining health and cultural celebration, MSMR 2025 will characteristic collaborations with Locco, famend for its Keretapi Sarong initiative, to showcase Malaysia’s multicultural unity.
VM2026 goals to draw 35.6 million worldwide vacationers and obtain RM147.1 billion in tourism income. Spearheaded by the Ministry of Tourism, Arts, and Tradition below YB Dato’ Sri Tiong King Sing, the marketing campaign is poised to redefine Malaysia’s tourism panorama, bringing prosperity to native communities and showcasing the nation’s vibrant heritage to the world.
