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FITURTECHY 2025 Showcases Innovation, Know-how, and Sustainability to Redefine the Way forward for Tourism with Inspiration from The Thousand and One Nights
Saturday, January 25, 2025
FITURTECHY, the premier platform for expertise, innovation, and tourism sustainability organized by FITUR and the Lodge Know-how Institute (ITH), celebrated its seventeenth version with a fascinating theme impressed by the tales of The Thousand and One Nights. Held through the three skilled days of the Worldwide Tourism Truthful at IFEMA MADRID, the occasion introduced collectively outstanding figures from the tourism sector to solidify its fame because the main hub for information trade on expertise, enterprise, locations, and sustainable tourism.
The opening classes featured key representatives like Luis Martín Izquierdo, Deputy Minister of Tradition, Tourism, and Sports activities of the Group of Madrid, who highlighted the vital function of expertise within the hospitality sector whereas underscoring the constructive progress of tourism knowledge within the area. Jordi Hereu, Minister of Business and Tourism, additionally addressed attendees, emphasizing the urgent problem of sustainability in a rustic that welcomes 94 million vacationers yearly.
From January 22 to 24, professionals engaged in a collection of shows structured round 4 thematic pillars:
TechYnegocio: “Aladdin 4.0: The Business and Its Magic Lamp” – Sponsored by AdQuiver, this section explored financial, technological, and experiential shifts shaping the way forward for tourism. Matters ranged from macroeconomic evaluation and income optimization to AI, robotics, and differentiation methods by way of content material creation and social media. Notable contributors included Jorge Marichal (CEHAT), Pablo Díez (Uground), and Rebecca Johnson (Foundever), together with digital influencer Alba Renai, who highlighted rising tendencies in tourism tech. The session additionally featured the Sergestur Awards, honoring “The 150 Most Influential Professionals in Spain’s Tourism Sector.”
TechYFuturo: “The Genie of Tomorrow’s Desires” – Sponsored by American Specific, this section delved into the digital transformation of tourism, emphasizing AI, good locations, and premium shopper methods. Specialists like Jesús Gatell (ITH), Julia López (American Specific), and Jesús Serrano (Microsoft) shared insights on creating sustainable metropolises, enhancing lodge experiences, and strengthening direct distribution. Workshops on AI and discussions on Good Cities underscored the significance of connecting expertise and feelings to fulfill trendy vacationers’ expectations.
TechYdestino: “A Magic Carpet to Explore the World” – Sponsored by Maarlab, this part centered on sustainability and digital transformation in good vacationer locations. Specialists like Raúl Domínguez (Maarlab) and Álvaro Carrillo de Albornoz (ITH) explored matters like blue tourism and digital twins. Panel discussions on wellness tourism, good mobility, and the challenges of the digital period featured business leaders comparable to Kike Sarasola (Room Mate Accommodations) and representatives from the Alliance of Vacationer Municipalities of Solar and Seaside (AMT). The AMT Good Locations Awards 2025 acknowledged revolutionary tasks, together with Okay Positioned, Freeplantour, and the Barceló Lodge Group.
TechYsostenibilidad: “The Oasis in the Desert” – Sponsored by Veolia, this section underscored the combination of sustainability throughout tourism operations. Highlights included the ITH TechYroom 2.0, a sustainable room mannequin introduced by José Picó, and discussions led by consultants like Javier García Cuenca (ITH) on balancing consolation with environmental accountability. Ana Muñoz, Secretary of State for Tourism, emphasised sustainable design’s transformative potential, whereas the Cities Discussion board explored city initiatives to draw expertise and create aggressive, eco-friendly cities.
In its remaining session, the discussion board addressed advertising and marketing methods for various traveler segments in collaboration with UN Tourism, emphasizing the synergy between technological innovation and sustainability. FITURTECHY 2025 reaffirmed its place as a worldwide chief in selling the way forward for tourism via expertise and sustainable practices.
