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Casetta Elevates Boutique Hospitality with Transformative New Motels Throughout the Southwest
Friday, November 8, 2024
Casetta, an revolutionary boutique resort group, is reshaping the hospitality panorama with its considerate restorations of historic buildings, seamlessly mixing heritage with trendy luxurious. Identified for its architectural attraction and customized experiences, Casetta is gearing as much as unveil a brand new wave of properties throughout Southern California and the Southwest in early 2025, respiratory contemporary power into once-forgotten landmarks.
Drawing its identify from the Italian for “little house” or “cottage,” Casetta has carved a distinct segment in revitalizing classic buildings with tales to inform. By way of collaborations with esteemed design studios, Casetta reimagines these areas into boutique gems, artfully preserving their historical past whereas incorporating up to date design and luxury. Every resort provides a singular ambiance that captures the soul of its previous, creating an immersive expertise for immediately’s discerning vacationers.
Casetta’s assortment contains a few of Southern California’s most cherished properties, every with roots that hint again to the early to mid-Twentieth century. Highlights embrace Palm Springs’ iconic Casa Cody, the oldest frequently working resort within the area; The Pearl Resort in San Diego’s Level Loma, celebrated for its mid-century trendy attract; and The Surfrider Malibu, a coastal escape nestled alongside the scenic Pacific Coast Freeway.
Casetta’s growth plans characteristic a number of thrilling new initiatives. Amongst them are Resort Willa in Taos, New Mexico, a putting mixture of Southwestern attraction and trendy artwork; Resort Lucile in Los Angeles’ dynamic Silver Lake neighborhood, a former church from 1931 remodeled right into a boutique retreat; and Huge Bear Lake’s Resort Marina Riviera, impressed by Viking lodges and set alongside the picturesque lakefront.
In 2026, Casetta will prolong its presence to the East Coast, debuting a complicated 41-room resort in Hudson, New York. This bold venture includes reworking a historic mansion-turned-Elks Lodge, initially constructed within the late 1800s, into an inviting resort full with a restaurant, bar, occasion areas, wellness facilities, and a pool. This growth marks a major milestone for Casetta, mixing wealthy historical past with refined hospitality in a completely new area.
“Casetta is led by boutique hotel lovers excited by the challenge of giving storied properties new life. Every Casetta property reveals its own unique personality through thoughtfully designed spaces, considered food and beverage experiences, and authentic community connections—all delivered with a boutique hospitality touch,” mentioned Brandi Russell, Vice President of Gross sales and Advertising and marketing, Casetta. “Whether you’re drawn to the surf, snow, or unmatched energy of a city, Casetta provides a welcoming retreat—a little home away from home. 2024 has marked an exciting year of expansion for Casetta, and we are thrilled to have the opportunity to bring Hotel Willa, Hotel Lucile and Hotel Marina Riviera to life as we step into 2025.”
Resort Willa (Taos, New Mexico)Launching in Q1 2025, Resort Willa sits on the gateway of Downtown Taos Historic District, overlooking the picturesque Couse pasture and Sangre de Cristo Mountains. Initially constructed within the Sixties, this former motel has been reimagined with a contemporary twist on Southwestern adobe type, boasting 51 rooms adorned in terracotta hues and native artwork, full with archways and heat tones. Visitors can calm down on the resort’s pool, scorching tub, and wellness amenities, or expertise the darkish skies on the stargazing deck. Resort Willa’s restaurant, Juliette, in collaboration with SIEMPRE Design, brings domestically sourced components to the desk below the steerage of Chef Johnny Ortiz-Concha and Maida Department, creating a real gathering area. With a devoted artwork gallery and artist residency program by The Paseo Challenge, Resort Willa celebrates Taos’ arts heritage, providing venues for conferences, occasions, and a personal Adobe Home residence.
Resort Lucile (Silver Lake, California)Opening in Q1 2025, Resort Lucile transforms a 1931 church in Silver Lake, Los Angeles, into a singular boutique expertise. Situated at Griffith Boulevard and Lucile Avenue, this resort provides 25 visitor rooms alongside a restaurant and bar within the chapel, preserved with excessive ceilings and stained-glass home windows. Facilities embrace a rooftop lounge with metropolis views and a pool, creating memorable gathering spots from the choir loft to the rooftop deck, very best for social gatherings within the coronary heart of a vibrant neighborhood.
Resort Marina Riviera (Huge Bear, California)Reopening in Q1 2025, Resort Marina Riviera, initially in-built 1968, welcomes company with its Viking lodge-inspired structure on Huge Bear Lake. The 42 visitor rooms and 6 cabins replicate the comfy ambiance of a basic ski lodge, with lake views and family-friendly cabins geared up with kitchens and fireplaces. Resort Marina Riviera additionally incorporates a lakefront restaurant, pool, scorching tub, sauna, and hearth pits, plus a forthcoming seaside membership. The property supplies expansive indoor and out of doors areas for occasions, making it a haven for each leisure and celebration amid the mountains.
The Pearl Resort (San Diego)The Pearl Resort, a mid-century gem in San Diego’s Level Loma, dates again to 1959 and was not too long ago renovated to protect its unique attraction. The 23-room resort circles an artfully designed oyster-shaped pool, the place “dive-in” film nights happen weekly. The brand new Ponyboy restaurant and bar, launched by Service Animals hospitality group, provides a artistic, nostalgic menu in an intimate setting. Supreme for gatherings, the resort accommodates occasions starting from informal get-togethers to poolside weddings, making it a social hotspot.
Casa Cody (Palm Springs)Casa Cody, established within the Twenties by Hollywood pioneer Harriet Cody, is Palm Springs’ oldest working resort. After a 2021 renovation, this retreat marries Spanish Colonial Revival with modernist design throughout 30 rooms, together with personal properties, on a sprawling 1.5-acre property. With two swimming pools, an edible backyard, and out of doors areas, Casa Cody is ideal for occasions. New additions in 2024 embrace a remodeled foyer and the debut of Harriet’s lounge, plus an expansive out of doors kitchen, providing versatility for particular events and company gatherings.
The Surfrider Malibu (Malibu, California)The Surfrider Malibu, situated alongside the Pacific Coast Freeway, embodies the spirit of Nineteen Fifties Malibu surf tradition. This 20-room boutique retreat, initially constructed as a motor lodge in 1953, features a guest-only restaurant, rooftop deck with Pacific views, and curated seaside facilities. With restricted buyouts out there, The Surfrider provides an intimate setting for personal occasions and bespoke eating experiences, creating an ideal coastal escape that celebrates the native surf heritage.
Casetta Membership & Pups of Casetta MembershipThe Casetta Membership provides members unique advantages, together with 20% off stays, eating reductions, customized facilities, room upgrades, and particular entry to new motels. Members obtain a handcrafted keychain by artisan Noah Marion. The Pups of Casetta Membership, a first-of-its-kind pet membership, provides pet homeowners advantages like waived charges, in-room facilities, and entry to pup-friendly companions. Members additionally obtain an engraved canine tag, particular facilities, and entry to unique occasions.
Casetta’s Dedication to SustainabilityCasetta’s properties incorporate sustainability initiatives, together with on-site edible gardens, solar energy, EV charging, and glass water bottles. Visitors can get pleasure from ethically sourced drinks and assist assist environmental efforts via a partnership with 1% for the Planet, which donates a part of the income to native conservation efforts. Every property has been designed with eco-conscious supplies, making a welcoming atmosphere that honors the planet’s wellbeing alongside visitor expertise.
