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Cambodia Conjures up Tourism Revival with Unique Experiences for Chinese language Guests from Hong Kong and Macau By way of Strategic Partnerships
Thursday, December 26, 2024
Cambodia goals to spice up tourism by attracting extra Chinese language guests from Hong Kong and Macau via enhanced collaboration and tailor-made journey packages.
Cambodia’s tourism sector is hopeful a few surge in Chinese language guests, notably from Hong Kong and Macau, following latest discussions targeted on boosting home journey choices.
This optimism stems from a gathering in Hong Kong on December 21 between Cambodia’s Minister of Tourism Huot Hak and Wang Haimin, chairman of China Tourism Group Company Restricted (CTG). Representatives from CTG’s subsidiaries, together with the China Obligation Free Store in Hong Kong, had been additionally current.
The Ministry of Tourism highlighted that the assembly tackled key challenges and launched new methods to strengthen collaboration. Plans had been unveiled to develop tailor-made journey packages geared toward growing customer flows, with a powerful deal with Hong Kong and Macau vacationers.
“The productive discussions have paved the way for significant partnerships in tourism,” the ministry famous. Initiatives embody forming a working group to implement a signed memorandum of understanding (MoU), organizing enterprise matching and familiarization (FAM) journeys, launching chartered flights in 2025, unveiling a brand new tourism marketing campaign slogan, and selling Cambodian merchandise in China Obligation Free outlets.
Anheng Sokpheak, president of the Cambodia Chinese language Tour Information Affiliation (CCTGA), shared from Siem Reap that whereas Chinese language vacationer arrivals have but to match pre-2020 ranges, China stays an important marketplace for Cambodia’s tourism trade.
Sokpheak identified {that a} lower in direct flights from key Chinese language cities to Siem Reap-Angkor Worldwide Airport (SAI) has led to prolonged stays, with Chinese language vacationers now spending a mean of 5–8 days in Cambodia.
“Chinese visitors typically spend more time in Cambodia compared to before 2020, as their itineraries often include Phnom Penh and the iconic Angkor temples in Siem Reap,” Sokpheak defined. He added that with the introduction of extra direct flights, general vacationer numbers, together with Chinese language nationals, are anticipated to rise. Key locations for these guests embody Phnom Penh, Siem Reap, and Sihanoukville.
Khiev Thy, president of the Khmer Angkor Tour Information Affiliation (KATGA), acknowledged that world financial challenges have impacted tourism however pressured that a rise in arrivals would drive job creation and enhance the sector’s earnings. He additionally emphasised Cambodia’s cultural and historic richness as a key draw for international guests.
Thy expressed optimism that as world financial and political circumstances stabilize, worldwide journey would regain momentum.
China Tourism Group, previously China Journey Companies (Holdings) Hong Kong Ltd, was based in 1923 and operates as a state-owned enterprise below the Chinese language Communist Social gathering. Primarily based in Hong Kong, the corporate has marked its one hundred and first anniversary.
Cambodia’s Ministry of Tourism reported that the nation welcomed 5.37 million international guests within the first ten months of 2024, a 22% improve in comparison with the identical interval in 2023. Amongst these, 691,736 vacationers had been from Mainland China, representing a 52.5% progress. Guests from Hong Kong SAR reached 131, reflecting a 197.7% surge, whereas arrivals from Macau SAR rose by 600%, totaling seven.
For comparability, Cambodia’s document 12 months for tourism was 2019, with 6.61 million arrivals, together with 2.36 million from China, marking a 16.7% improve from 2018. That 12 months additionally noticed 2,191 guests from Hong Kong and 219 from Macau.
