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Brussels Airways faucets into Belgium’s artistic brilliance with 900 progressive designs for the subsequent iconic plane
Friday, October 4, 2024
Brussels Airways is thrilled by the overwhelming response from each Belgians and residents of Belgium of their pursuit of making the subsequent Belgian Icon. Members, starting from seasoned professionals to aspiring artwork college students, contributed a powerful number of designs that spotlight the nation’s artistic spirit. Widespread themes included biking, Artwork Nouveau, Folon, and the enduring Adolphe Sax, with acquainted characters like Fortunate Luke and Marsupilami making memorable appearances.
As Brussels Airways prepares to disclose the brand new Belgian Icon, over 900 artistic submissions poured in following a public name. After a meticulous choice course of, an inner jury has shortlisted 15 standout designs. Public voting is now open to find out the highest 5 finalists, transferring one step nearer to unveiling the profitable design.
A devoted inner jury fastidiously reviewed all submissions and finally chosen the highest 15 designs.
“We evaluated the designs based on several key criteria: the new Belgian Icon had to be distinct from any previous Icons, represent something that makes all Belgians proud, and be recognized across the border. Of-course, the design also needed to meet certain standards of quality. We try to avoid clichés, as a Belgian Icon should invite people to explore and experience the richness of what Belgium has to offer.” – Michel Moriaux, Head of Advertising, Brussels Airways
The highest 15 designs at the moment are out there for viewing on the Brussels Airways web site, the place the general public can vote for his or her favourite entry. Voting is open till October 11. The 5 designs receiving the very best variety of votes shall be forwarded to an exterior jury for ultimate consideration. This jury consists of distinguished Belgians, together with Alex Callier of Hooverphonic, Philippe Geluck, creator of ‘Le Chat,’ and Gabrielle Szwarcenberg, the designer behind the Brussels Airways uniform, amongst others. The jury will convene in Brussels on October 14 to pick the profitable design, however the ultimate selection will stay confidential till the plane is unveiled within the spring of 2025.
“We’re very happy with the overwhelming response to our call for designs, with over 900 creative submissions. We could make at least 100 new Belgian Icons with the ideas we received. The number of outstanding entries highlights the talent and creativity in Belgium and the many reasons we Belgians can take pride in our heritage. A heartfelt thank you to everyone who submitted a design.” - Michel Moriaux, Head of Advertising, Brussels Airways
