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Brazil’s São Paulo, Rio de Janeiro, Paraná lead a record-breaking worldwide tourism growth in 2024: What new you want to know?
Tuesday, January 14, 2025
Brazil’s São Paulo, Rio de Janeiro, Paraná set a brand new benchmark for worldwide tourism in 2024, welcoming a document 6,657,377 international guests—a 12.6% enhance in comparison with 2023.
In December alone, 690,236 worldwide vacationers arrived, marking an 11.1% rise from the identical month in 2023, in keeping with information launched by the Ministry of Tourism, Embratur, and the Federal Police.
Key Contributors to SuccessMarcelo Freixo, president of Embratur, attributed the surge to progressive worldwide promotion methods.
“Our efforts to structure Brazil’s global promotion have yielded significant results, making tourism a cornerstone of our economy and a model for sustainable development,” Freixo mentioned.
Tourism Minister Celso Sabino additionally highlighted the affect of strategic campaigns, partnerships, and vacation spot growth. “These numbers reflect our commitment to showcasing Brazil’s diverse experiences, from natural wonders to cultural heritage,” Sabino acknowledged.
Prime Locations and Customer Origins
São Paulo (2,207,015), Rio de Janeiro (1,513,235), Paraná (894,536), and Rio Grande do Sul (879,412) served as key entry factors for guests.
Proportionally, states like Roraima (97%), Santa Catarina (71.7%), Bahia (52.8%), and Pará (47.4%), which can host COP 30 in 2025, noticed vital will increase in international arrivals.
Argentina remained the main supply of holiday makers, with 1,953,548 arrivals, adopted by the US (696,512) and Chile (651,776). Paraguay and Uruguay collectively accounted for over 833,412 entries. Air journey dominated, bringing in two-thirds of all vacationers, whereas land transport accounted for 28.7%.
Financial ImpactBy November 2024, international vacationers had spent $6.62 billion, the very best determine recorded within the first 11 months of any 12 months since 1995. This represents a 5.3% enhance from 2023 and surpasses spending throughout the identical interval in 2014, when Brazil hosted the FIFA World Cup.
Future InitiativesBrazil is doubling down on efforts to draw extra guests.
The Federal Authorities introduced investments of $10.6 million for brand spanking new home flight routes by the Worldwide Tourism Acceleration Program (PATI). That is anticipated so as to add 500,000 new flight seats in 2025. Moreover, the summer time season for 2024/2025 will see a document 7.48 million worldwide flight seats, a 19% enhance from the earlier 12 months.
Brazil can be gearing as much as host main world occasions in 2025, together with the UN Local weather Convention (COP 30) in Belém, Pará, and the BRICS Summit in Brasília, that are anticipated to attract 1000’s of worldwide attendees.
Collaborative EffortsThe Ministry of Tourism and Embratur have been lively in selling Brazilian locations at worldwide occasions and thru initiatives just like the “Brazil Brand” marketing campaign. In addition they launched the “Visit South America: One Place, Many Worlds” technique in partnership with neighboring international locations to spotlight the area’s distinctive points of interest.
With these efforts, Brazil goals to surpass 8.1 million international vacationers yearly by 2027, producing over $8.1 billion in income and additional solidifying its place as South America’s premier vacationer vacation spot.
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