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Brazil strengthens its tourism ties with China to spice up financial and cultural trade
Sunday, November 17, 2024
Brazil is intensifying efforts to boost tourism cooperation with China, positioning the partnership as a significant driver for mutual financial and cultural development.
Marcelo Freixo, president of Embratur, the Brazilian Vacationer Board, emphasised the importance of this collaboration throughout an interview.
Freixo highlighted that the rising variety of Chinese language vacationers visiting Brazil shouldn’t be solely deepening ties between the 2 nations but additionally creating long-term financial advantages.
“Brazil has been ramping up its tourism promotion efforts in the Chinese market, showcasing the country’s diverse travel experiences, including cultural offerings, wildlife observation, and luxury activities,” Freixo said.
Because the nineteenth G20 Summit in Rio de Janeiro approaches, Brazil’s world profile as a premier journey vacation spot is within the highlight.
Key vacationer sights equivalent to Iguazu Falls, Rio de Janeiro, São Paulo, and Manaus within the Amazon area are more and more fashionable amongst Chinese language vacationers.
Recognizing China’s place as a worldwide financial powerhouse, Embratur plans to develop its outreach within the Chinese language market.
Freixo introduced Brazil’s participation in ITB China, a number one journey commerce present in Shanghai subsequent yr, aiming to foster communication and partnerships inside the Chinese language journey trade.
The company additionally plans to boost tourism infrastructure and supply seamless experiences for Chinese language guests, together with improved cost methods and tailor-made companies.
The introduction of a reciprocal 10-year visa settlement between China and Brazil beginning February 19 is anticipated to additional facilitate bilateral journey.
Freixo believes this coverage will stimulate enterprise exchanges and promote tourism improvement.
Statistics underscore the potential of this partnership.
In 2023, 42,542 Chinese language vacationers visited Brazil, with worldwide flight bookings to the nation rising by 201% year-on-year as of November 12, in accordance with Tongcheng.com.
Moreover, information from Journey.com ranked Brazil among the many high 5 Latin American locations for Chinese language vacationers from January to October.
Brazil’s targeted efforts to draw Chinese language vacationers goal to leverage this rising market, fostering cultural understanding and financial development between the 2 nations.
Tags: brazil, Brazilian Vacationer Board, china, Chinese language vacationers, Chinese language journey trade, Chinese language vacationers, Vacation spot, embratur, Iguazu Falls, ITB China, Latin American locations, Manaus, Marcelo Freixo, Rio de Janeiro, São Paulo, Shanghai, journey experiences, journey commerce present
