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Beverly Hills Resorts to Increase $175,000 for Wildfire Aid Via ‘EAT. DONATE. LOVE.’ Marketing campaign
Friday, February 7, 2025
The Beverly Hills Convention & Guests Bureau (BHCVB) has introduced the “EAT. DONATE. LOVE.” initiative in response to the devastating wildfires which have impacted communities close to Los Angeles. Scheduled to happen from February 9-15, 2025, this charitable marketing campaign encourages each residents and guests to dine at choose Beverly Hills accommodations, the place a portion of restaurant and bar proceeds will likely be directed towards wildfire reduction efforts. By mixing hospitality with philanthropy, BHCVB goals to rally neighborhood help for these affected by the current disasters.
Throughout this particular week, seven Beverly Hills accommodations will take part within the initiative, contributing funds from over 20 eating places and bars to help wildfire restoration. The marketing campaign’s objective is to lift as much as $175,000, which will likely be distributed amongst key organizations, together with the Boys & Women Membership of Malibu, the Boys & Women Membership of Pasadena, and the California Neighborhood Basis Wildfire Restoration Fund. These organizations play a significant position in offering reduction, sources, and help for displaced households and people affected by the wildfires.
By launching “EAT. DONATE. LOVE.”, BHCVB highlights the ability of the hospitality business in instances of disaster, showcasing the generosity of Beverly Hills’ world-class accommodations. The initiative not solely fosters a spirit of giving but in addition strengthens the bond between guests, native companies, and the higher Los Angeles neighborhood. As town continues its restoration, this effort serves as a significant approach to contribute whereas having fun with the posh eating experiences that Beverly Hills is thought for.
“As our neighbors face the daunting task of rebuilding in the months and years following these devastating wildfires, we wanted to come together as a community to do what we could to help,” says Julie Wagner, CEO of the Beverly Hills Convention & Guests Bureau. “Through ‘EAT. DONATE. LOVE.,’ participating Beverly Hills hotels are working together to offer support in a meaningful way, turning our City’s love for exceptional dining into a force for good. What better week to show our love than Valentines Day week.”
The collection of accommodations participating options iconic properties similar to The Beverly Hills Lodge, The Beverly Hilton, Beverly Wilshire, A 4 Seasons Lodge, L’Ermitage Beverly Hills, The Maybourne Beverly Hills, The Peninsula Beverly Hills, and Waldorf Astoria Beverly Hills.
