Azerbaijan Tourism Board Strengthens International Ties with Journey.com Awards – Journey And Tour World

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Thursday, December 19, 2024

The Journey.com Group International Associate Summit, hosted in Abu Dhabi on September 18, gathered over 2,000 tourism professionals from world wide. Among the many 60 locations represented, the Azerbaijan Tourism Board (ATB) stood out, incomes prestigious accolades as “Best Global Partner” and “Excellent Partner of the Year.” The occasion served as a dynamic platform for exchanging trade insights, exploring rising tendencies, and fostering innovation by way of devoted sub-summits. These awards underscore the sturdy partnership between ATB and Journey.com Group, highlighting their mutual dedication to enhancing Azerbaijan’s international visibility and providing Chinese language vacationers a gateway to distinctive experiences.

This recognition displays ATB’s devoted efforts to construct a strong relationship with the Chinese language journey market, a technique that has been cultivated over years of constant engagement. In collaboration with Azerbaijan Airways (AZAL), ATB solidified its partnership with Journey.com Group by signing a Memorandum of Understanding (MoU). This settlement leverages Journey.com Group’s influential platforms—akin to Journey.com, Ctrip, and Qunar—to place Azerbaijan as a premier vacation spot for Chinese language vacationers. The partnership focuses on delivering tailor-made advertising and marketing initiatives and modern methods designed to captivate Chinese language audiences and create memorable journey experiences. Wanting forward, ATB goals to deepen its collaboration with Journey.com Group, making certain sustained progress within the coming yr.

To additional improve Azerbaijan’s attraction, ATB has been actively organizing multi-city roadshows throughout key places in China. These occasions join Azerbaijani tourism stakeholders with Chinese language journey businesses, airways, and hospitality suppliers, showcasing Azerbaijan’s numerous choices, from UNESCO World Heritage websites to luxurious and wellness-centric experiences. Such initiatives have considerably boosted curiosity amongst Chinese language vacationers. With supportive measures akin to year-long visa-free journey insurance policies and improved tourism infrastructure, Azerbaijan welcomed 42,374 Chinese language guests within the first eleven months of 2024—greater than double the arrivals throughout the identical interval in 2023. ATB stays dedicated to constructing on this momentum, reinforcing Azerbaijan’s fame as a best choice for Chinese language vacationers.

Moreover, Azerbaijan’s success is bolstered by its China Prepared Program, which ensures a seamless, culturally attuned journey expertise for Chinese language vacationers. By way of a mix of strategic partnerships, modern advertising and marketing campaigns, and enhanced journey conveniences, ATB continues to place Azerbaijan as a must-visit vacation spot for Chinese language vacationers. This complete strategy highlights the effectiveness of ATB’s efforts to strengthen Azerbaijan’s presence within the international tourism panorama.

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