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Australia, Japan, Canada, France, Italy, Spain, Belize, Denmark, Hungary, and Malawi Showcase High Journey Locations for 2025: New Report You Must Know
Friday, January 3, 2025
ABTA Launches 2025 Locations to Watch Marketing campaign
ABTA is energizing its members in the course of the essential peak reserving season with an intensive advertising and marketing and public relations marketing campaign.
Right now, ABTA unveiled its ‘Destinations to Watch 2025’ report, simply earlier than the anticipated Sunshine Saturday. The findings reveal that 68% of respondents plan to trip overseas, whereas 53% choose staying inside the UK this 12 months.
The report highlights a rising curiosity for brand new experiences, with 48% of people keen to go to cities or resorts new to them, and 45% serious about discovering a wholly new nation.
‘Destinations to Watch’ goals to spark curiosity and supply contemporary views on under-explored areas, in addition to provide new angles on acquainted places. ABTA’s consultants have curated these locations based mostly on present journey sentiments and developments, fairly than merely itemizing essentially the most frequented spots.
Listed alphabetically, the highest 10 Locations to Watch are:
Belize
Denmark
Hokkaido, Japan
Hungary
The Islands of the Cote d’Azur, France
Le Marche, Italy
Malawi
Oviedo and extra, Spain
Quebec, Canada
Tasmania, Australia
Moreover, ABTA’s ‘Travel with Confidence’ marketing campaign is actively selling vacation bookings with its members this month, following its November launch.
Since Boxing Day, ABTA has been participating audiences by way of social media adverts on Fb and Instagram, scheduled to run by way of the tip of February.
Beginning within the first week of January, TikTok promotions will start, specializing in the advantages of recognizing the ABTA emblem when reserving holidays. This initiative is complemented by partnerships with influencers who will disseminate associated content material throughout TikTok, Instagram, and YouTube.
In mid-January, a brand new collection of radio commercials will broadcast on Coronary heart Digital Radio, additional encouraging listeners to belief and e-book with ABTA members.
Graeme Buck, ABTA’s Director of Communications stated:
“We all know how essential the height reserving interval is for our members and we need to do all we will to help them.
“The Journey with Confidence marketing campaign is designed with our members and their prospects on the coronary heart – providing vacation inspiration and the inducement to e-book with an ABTA member, for that each one essential peace of thoughts when travelling. Final 12 months’s marketing campaign reached a wider viewers then ever, and we hope to construct on that much more.
“We’re pleased to once again launch our Destinations to Watch report, as a way to get people thinking and talking about the trips they may want to take this year. It also serves a wider purpose to help people think beyond their favourite places, and supports the aim of many destinations to spread tourism across their countries.”
Tags: ABTA, Australia, Belize, Canada, denmark, france, hungary, Italy, japan, spain, high journey locations
