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Ascott Restricted Enhances Chelsea FC Reference to Stamford Bridge Lodge Administration Takeover
Saturday, December 14, 2024
Ascott Restricted, a worldwide hospitality chief with over 950 properties worldwide, has introduced the administration takeover of the Millennium and Copthorne lodges at Stamford Bridge, the enduring dwelling stadium of Chelsea FC. The brand new partnership, efficient from 26 November, aligns with Ascott’s current appointment because the official world lodge companion of Chelsea FC.
The 2 lodges, now collectively often known as Stamford Bridge Lodge, are ideally positioned subsequent to the stadium and close to Fulham Broadway tube station, providing visitors handy entry to Chelsea FC’s vibrant surroundings.
Rebranding to lyf Chelsea London
In 2025, the Stamford Bridge Lodge will endure a significant renovation and rebranding beneath Ascott’s lyf model. Recognized for its experience-driven, social residing areas, lyf Chelsea London will characteristic fashionable, versatile interiors designed to satisfy the wants of at present’s related and community-focused vacationers. The transformation will improve the lodge’s attraction, providing a dynamic ambiance that displays the spirit of Chelsea FC and the encircling space.
The transfer marks a major milestone in Ascott’s growth in London, additional strengthening its presence within the metropolis. With this rebranding, Ascott goals to offer an elevated visitor expertise, combining its famend operational experience with the distinctive advantages of its world community, all whereas enhancing the partnership with Chelsea FC.
A Rising Partnership with Chelsea FC
This announcement comes as a part of Ascott’s ongoing partnership with Chelsea FC, which started in July when Ascott was named the membership’s official world lodge companion. As a part of this collaboration, Ascott Star Rewards (ASR) members get pleasure from unique advantages reminiscent of entry to Chelsea matches at Stamford Bridge, in addition to VIP visits to the membership’s Cobham coaching floor. Ascott’s branding can be prominently displayed at Stamford Bridge throughout each males’s and girls’s matches and throughout Chelsea FC’s digital and social channels.
The rebranding of Stamford Bridge Lodge into lyf Chelsea London is anticipated to additional enrich this partnership, offering a singular and immersive expertise for guests, whereas reflecting Ascott’s dedication to delivering personalised, dynamic, and community-centered hospitality.
