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As Tourism Recovers, ATEC Pushes for Funding in Trade Development and Innovation
Monday, March 17, 2025
As Australia’s tourism export {industry} continues to get better, the Australian Tourism Export Council (ATEC) is urging each main events to prioritize insurance policies that help rebuilding the sector, reconnect companies with international markets, and improve Australia’s competitiveness.
In its newly launched 2025 Coverage Pillars, ATEC outlines key industry-driven priorities important for a sustainable and aggressive future. These embrace bettering air entry, workforce growth, strengthening worldwide distribution networks, investing in vacation spot advertising and marketing, supporting digital transformation, and implementing visa reforms.
ATEC Managing Director Peter Shelley emphasised that the 2025 Coverage Platform is predicated on direct {industry} suggestions, guaranteeing it addresses the continued challenges confronted by export tourism companies, together with workforce shortages, excessive working prices, and difficulties in re-engaging worldwide markets.
“Australia’s inbound tourism sector is still in recovery, facing ongoing challenges that limit its full potential,” Mr Shelley mentioned.
The following Federal Authorities should present focused help for tourism by strengthening aviation, investing in advertising and marketing, rebuilding distribution channels, and enhancing workforce growth.
“Without strong government backing, we risk losing the progress made in reconnecting with key international markets, rebuilding our workforce, and maintaining our competitive edge to restore the sector’s full potential.”
Tourism stays one among Australia’s largest export industries, with inbound guests contributing over $32 billion in spending and supporting greater than 350,000 companies, together with over 100,000 in regional areas. As international competitors intensifies, strategic coverage help is crucial to drive inbound restoration, create jobs, and unlock Australia’s full potential.
ATEC’s 2025 Coverage Pillars give attention to key areas to strengthen and maintain Australia’s tourism {industry}:
Enhancing Air Entry – Investing in regional aviation infrastructure and airline partnerships to enhance connectivity and affordability.
Tackling Labour & Abilities Shortages – Increasing workforce coaching, introducing focused visa pathways, and offering incentives to draw expert staff.
Rebuilding Distribution & Boosting Demand – Sustaining Tourism Australia funding, reconnecting consumers and sellers, and revitalizing {industry} engagement with the Authorised Vacation spot Scheme (ADS).
Strengthening Trade Functionality & Competitiveness – Supporting ATEC’s market-specific Host coaching packages and launching a Digital Uplift Program to drive innovation.
Bettering the Tourism Visa System – Establishing a devoted visa inquiry lane and guaranteeing quicker, extra environment friendly visa processing.
Tourism fuels jobs and financial progress nationwide, from bustling cities to distant regional communities. ATEC is urging each main events to acknowledge the {industry}’s very important function and decide to insurance policies that can drive restoration, increase alternatives, and solidify Australia’s place as a world-class tourism vacation spot.
Because the Federal Election approaches, ATEC will proceed working with authorities and {industry} stakeholders, advocating for insurance policies that improve enterprise resilience and help long-term progress.
