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Armenia to Showcase Historical Winemaking Traditions at Prestigious UN Wine Tourism Occasion in September 2024
Wednesday, September 11, 2024
The United Nations World Convention on Wine Tourism is making its return, emphasizing traditions and cultural heritage. The eighth version, co-hosted by the Ministry of Financial system of the Republic of Armenia, will happen in Yerevan from September 11 to 13, 2024.
Highlight on Custom and Innovation
This yr’s theme, “Heritage in Every Bottle: Crafting Authentic Wine Tourism Experiences,” focuses on preserving cultural traditions whereas selling methods that profit native communities. The convention will discover how one can steadiness modernization in wine tourism with the preservation of heritage.
World Leaders Collect in Armenia
UN Tourism Secretary-Common Zurab Pololikashvili expressed pleasure, stating, “Wine tourism is growing as a key driver of rural development and a protector of cultural heritage. This conference will once again bring together the most inspiring leaders of the sector, and we are excited to host them in Yerevan, Armenia.”
Armenia’s Tourism Committee Appearing Head, Susanna Hakobyan, shared, “We are honored to host this prestigious event. With our ancient winemaking tradition and rich cultural history, Armenia is ready to showcase its innovative wine tourism practices to the world.”
Showcasing Iconic Wine Areas
The convention will characteristic profitable initiatives from high wine areas like Strada del Barolo (Italy), Bourgogne (France), and Mendoza (Argentina). Insights from the Iter Vitis – Cultural Route of the Council of Europe can even be shared, specializing in world collaboration and innovation in wine tourism.
Masterclasses and Progressive Methods
Attendees can be part of masterclasses at Armenian wineries, such because the historic Areni-1 cave, the oldest recognized vineyard globally. Matters will cowl all the things from e-commerce in wine tourism to know-how integration in sustainable practices. Distinguished business leaders, together with Catena Zapata, acknowledged because the World’s Greatest Vineyard for 2023, will lead periods.
Participating Discussions on World Wine Tourism
The convention will delve into world communication methods, with digitalization skilled Jochen Heussner main discussions alongside wine consultants resembling Alder Yarrow (USA), Paul Wagner (USA), and Gergely Szolnoki (Germany). Collectively, they may tackle the way forward for wine tourism.
Notable Audio system
Audio system embrace:
Sophie Pallas, Director of Exterior Relations, OIV
Liz Palmer, Wine Journalist, Writer, World Influencer (Canada)
Andrei Chistol, State Secretary, Ministry of Tradition (Moldova)
Zaruhi Muradyan, Government Director, Vine and Wine Basis of Armenia
Carolina Fuller, Head of Hospitality, Catena Zapata (Argentina)
Programme Schedule
Wednesday, 11 September 2024
10:45 – 15:00City Tour of YerevanStarting and ending at Republic Sq., the tour consists of visits to the Ararat Brandy Manufacturing facility, Matenadaran Institute, Cascade Advanced, Armenian Nationwide Opera and Ballet Theatre, and Northern Avenue.Venue: Armenia Marriott Lodge Yerevan
13:30 – 17:00RegistrationVenue: Armenia Marriott Lodge Yerevan
17:30Transfer to Welcome Cocktail VenueDepartures from Republic Sq..Venue: Karas Wines Vineyard
19:00 – 21:30Welcome Cocktail (by invitation solely)Venue: Karas Wines Vineyard(Switch again to Republic Sq. after the occasion)
Thursday, 12 September 2024
Venue: Armenia Marriott Lodge Yerevan
08:30 – 09:30Registration & Welcome Espresso
10:00 – 10:30Opening Ceremony
Levon Hovhannisyan, Deputy Mayor of Yerevan
Sophie Pallas, Director of Exterior Relations, Worldwide Organisation of Vine and Wine (OIV)
Zurab Pololikashvili, Secretary-Common, UN Tourism
Gevorg Papoyan, Minister of Financial system of the Republic of Armenia(Official Picture Session)
10:30 – 10:50Keynote:Methods for Crafting and Preserving a Robust Digital Model for the Wine Tourism Trade
Speaker: Liz Palmer, Wine Journalist, Writer and World Influencer (Canada)
10:50 – 12:10Session: Get Impressed!Shows of profitable wine tourism initiatives and undertaking growth.
Moderator: Juan Parodi, Co-Founder, Neighborhood Hackers (Spain)
Audio system:
Andrei Chistol, State Secretary, Ministry of Tradition of Moldova
Zaruhi Muradyan, Government Director, Vine and Wine Basis of Armenia
Nina Kovač, Tourism Product Improvement Workforce Chief, USAID Turizam (Bosnia and Herzegovina)
Victoria Aslanyan, CEO, Golden Grape ArmAs (Armenia)
12:10 – 13:00Panel Dialogue: Digital Storytelling and Engagement with World Audiences
Moderator: Alder Yarrow, Wine Guide, Vinography (USA)
Audio system:
Eric Wagnon, Founder and CEO, VinTrail Professional (France)
Jochen Heussner, Digitalization Knowledgeable (Italy)
Adela Pereira, Guide (Spain)
Paul Wagner, Teacher, Culinary Institute of America and Napa Valley School (USA)
13:00 – 13:15Keynote:From Custom to Innovation: Exploring the Fusion of Tradition and Wine Tourism at Catena Zapata
Speaker: Carolina Fuller, Head of Hospitality, Catena Zapata (Argentina)
13:15 – 13:30Interactive Session:Sharing is CaringParticipants interact in a stay survey concerning the challenges and alternatives in wine tourism.
Moderator: Sandra Carvão, Director of Market Intelligence, UN Tourism
13:30 – 15:00Lunch
15:00 – 16:30Thematic Workshops
Workshop 1: Develop a Wine Tourism Route
Emanuela Panke, President, Iter Vitis, Cultural Routes, Council of Europe
Workshop 2: Technology Z Getaways: Crafting Irresistible Experiences
David Mora, Guide, Basque Culinary Middle (Spain)
Workshop 3: Human Interplay vs Sensible Applied sciences
Juan Parodi, Co-Founder, Neighborhood Hackers (Spain)
Workshop 4: Implementing E-Commerce Methods
Eric Wagnon, Founder and CEO, VinTrail Professional (France)
Workshop 5: Wine Tourism and Tradition: Creating Progressive Experiences
Charlotte Fougère, President, Calice Hospitality, France
16:30 – 16:45Participants Return to Most important Room
16:45 – 17:00Presentation of Workshop Conclusions
17:00 – 17:15Conference Conclusions
17:15 – 17:30Closing Ceremony
18:30Transfer to Gala Dinner VenueDeparture from Republic Sq..Venue: Armenia Wine Firm
20:00Gala Dinner (by invitation solely)(Switch again to Republic Sq. after the occasion)
Friday, 13 September 2024
09:00Technical Excursions, Masterclasses, and Thematic VisitsDeparture instances from Republic Sq. to be confirmed primarily based on registration. Lunch is included. Members select from the next choices:
From Areni to Chablis: The Affect of Wine Tourism on Rural Areas
Venue: Hin Areni Vineyard (Areni Village)
Speaker: Charlotte Fougère (France)
Sustainable Sips: Nurturing Eco-Pleasant Wine Tourism
Venue: Alluria Wines Vineyard (Vagharshapat)
Speaker: Gergely Szolnoki (Germany)
From Terroir to Desk: A World Gastronomic Journey
Venue: Van Ardi Vineyard (Sasunik Village)
Speaker: David Mora (Spain)
Maximizing Wine Tourism Revenues
Venue: Voskevaz Vineyard (Voskevaz Village)
Speaker: Adela Pereira (Spain)
Reviving Forgotten Traditions
Venue: Tushpa Wine Cellar (Paruyr Sevak Village)
Speaker: Emanuela Panke (Council of Europe)
Wine Tourism By a New Lens
Venue: ArmAs Vineyard (Nor Yedesia)
Speaker: Paul Wagner (USA)
Masterclasses Overview
Masterclass #1: From Areni to Chablis – How Wine Tourism Transforms Rural LandscapesSpeaker: Charlotte Fougère, President of Calice Hospitality, Wine Tourism Consulting (France)Discover the profound influence of wine tourism on the countryside, reshaping rural areas and influencing their growth and character.
Masterclass #2: Sustainable Sips – Fostering Eco-Pleasant Wine TourismSpeaker: Gergely Szolnoki, Professor of Market Analysis at Geisenheim College (Germany)Delve into methods that prioritize sustainability in wine tourism, specializing in eco-conscious practices that profit each the atmosphere and the business.
Masterclass #3: From Terroir to Desk – A Culinary Voyage By Wine TourismSpeaker: David Mora, Guide and Coordinator of the Grasp’s in Gastronomy Tourism, Basque Culinary Middle (Spain)Embark on a worldwide culinary journey that connects wine tourism to gastronomy, exploring how native flavors improve the general wine expertise.
Masterclass #4: Crafting Methods to Enhance Wine Tourism RevenuesSpeaker: Adela Pereira, Guide (Spain)Be taught sensible approaches to constructing and implementing efficient methods that maximize the income potential of wine tourism companies.
Masterclass #5: Bringing Forgotten Traditions Again to LifeSpeaker: Emanuela Panke, President, Iter Vitis, Cultural Routes of the Council of EuropeDiscover the revival of historical winemaking traditions and their integration into trendy wine tourism to create distinctive and culturally wealthy experiences.
Masterclass #6: A Recent Perspective on Wine TourismSpeaker: Paul Wagner, Teacher, Culinary Institute of America and Napa Valley School (USA)Achieve new insights into wine tourism, exploring revolutionary approaches to reinforce the customer expertise and interact with trendy audiences.
Key Airports in Armenia: Gateway to Wine Tourism
Armenia’s two main airports play a vital position in connecting the nation to the world. Zvartnots Worldwide Airport (EVN) in Yerevan is the biggest, serving 26 airways and providing 33 locations globally, making it the first gateway for worldwide guests. Gyumri Shirak Airport (LWN), positioned in Gyumri, operates on a smaller scale with one airline and one vacation spot, offering a further journey possibility for regional flights. Each airports are important for Armenia’s rising tourism, together with wine tourism occasions just like the upcoming convention in Yerevan.
Why Armenia for Wine Tourism?
Armenia boasts a winemaking custom that dates again over 6,000 years, with the world’s oldest recognized vineyard found within the Areni-1 cave. The nation’s distinctive terroir, with volcanic soil and favorable weather conditions, has allowed Armenian winemakers to craft wines which can be deeply rooted in historical past whereas embracing trendy improvements.
Key Areas for Wine Lovers
Vayots Dzor – Residence to the well-known Areni grape and the Areni-1 cave, this area is the center of Armenia’s wine heritage. Go to family-owned wineries and vineyards nestled in picturesque valleys.
Aragatsotn – This area provides a mix of historical traditions and new wine producers, the place boutique wineries like ArmAs and Voskevaz are creating award-winning wines.
Armavir – Identified for the historic city of Vagharshapat, this area combines wealthy historical past with the nation’s main wine producers, like Alluria Wines, providing trendy and eco-friendly wine manufacturing.
Should-Go to Wineries
Areni Vineyard – Go to the birthplace of Armenian winemaking, the place you’ll be able to style genuine wines made out of the Areni grape and tour the world’s oldest recognized vineyard.
ArmAs Property – Positioned in Aragatsotn, this contemporary vineyard provides tastings of its premium wines alongside breathtaking views of Mount Ararat.
Tushpa Wine Cellar – A family-owned vineyard within the Ararat area, Tushpa provides a mix of historical winemaking traditions and revolutionary strategies, making it an ideal cease for wine lovers.
Voskevaz Vineyard – Identified for producing high-quality, handcrafted wines, Voskevaz Vineyard provides each custom and modernity in its winemaking course of.
Prime Issues to Do in Yerevan
Republic Sq. – The town’s central hub, surrounded by historic buildings and cultural landmarks.
Ararat Brandy Manufacturing facility – A must-visit for spirit lovers, providing guided excursions and tastings of Armenia’s world-famous brandy.
Matenadaran Institute – Discover historical manuscripts and find out about Armenia’s wealthy literary and cultural historical past.
Cascade Advanced – A large stairway providing breathtaking views of town and the encircling mountains, in addition to trendy artwork exhibitions.
The place to Keep
Armenia Marriott Lodge Yerevan – Conveniently positioned within the coronary heart of town, this lodge is the official venue for the Wine Tourism Convention and provides luxurious lodging.
Tufenkian Historic Yerevan Lodge – A boutique lodge that mixes trendy consolation with conventional Armenian décor, positioned close to Republic Sq..
Grand Lodge Yerevan – A five-star luxurious lodge that blends classical design with trendy facilities, good for convention attendees in search of leisure.
Culinary Delights
Armenia is a paradise for meals lovers, with its distinctive delicacies rooted in recent elements and daring flavors.
Lavash – Conventional Armenian flatbread, typically baked in a clay oven and served with cheese and herbs.
Khorovats – Armenian barbecue, sometimes made with marinated meats and greens grilled over an open hearth.
Dolma – Grape leaves filled with rice, herbs, and typically meat, served with tangy yogurt.
Ultimate Ideas
Attending the Wine Tourism Convention 2024 in Armenia provides a once-in-a-lifetime alternative to immerse your self within the nation’s wealthy wine tradition, discover its stunning landscapes, and style distinctive wines. Ensure to discover past the convention and uncover the traditional appeal and trendy enchantment that makes Armenia a high vacation spot for wine lovers.
