Residence » HOTEL NEWS » Alternative Lodges Worldwide Advances Its Midscale Technique with seventieth Clarion Pointe in Milwaukee, Targets 27 New Openings
Wednesday, March 26, 2025
Alternative Lodges Worldwide, Inc. has proudly unveiled its seventieth Clarion Pointe property in Milwaukee, Wisconsin, signifying a strong progress trajectory in its midscale lodge division. The hospitality large has disclosed formidable plans for the upcoming 12 months, focusing on the inauguration of 27 new properties with an extra 43 resorts beneath improvement in key places reminiscent of Galveston, Texas, and Gettysburg, Pennsylvania. The economical and versatile conversion technique employed by Clarion Pointe presents a worthwhile alternative for house owners to enter a market section witnessing robust demand.
“The remarkable growth of Clarion Pointe underscores its strong appeal and distinctiveness to both travelers and hotel owners in the highly competitive midscale segment,” mentioned Cathy Hartman, Vice President, Model Technique, Alternative Lodges. “With an ever-expanding pipeline and an increasing number of openings in key markets, Clarion Pointe has proven to be a smart and cost-effective choice for owners looking for a brand that puts a finer point on an affordable travel experience—something travelers are increasingly seeking.”
Launched in 2018, Clarion Pointe was conceived to cater to the preferences of cost-conscious vacationers who favor select-service lodging that concentrate on important, high-quality facilities. This initiative extends the longstanding Clarion model, tapping into Alternative Lodges’ deep experience within the midscale sector to supply franchisees with strong model recognition and a extremely efficient franchise operation system.
Clarion Pointe properties are tailor-made to at this time’s vacationers, that includes fashionable aesthetics, a curated collection of meals and beverage choices together with premium espresso and health-focused breakfast choices, and a market stocked with upscale snacks and drinks. Moreover, the resorts provide important health services and the comfort of on-demand TV casting. Friends have the chance to enroll within the Alternative Privileges rewards program, which boasts over 68 million members, and may avail themselves of additional perks by signing up for the Alternative Privileges® Mastercard®.
Alternative Lodges is dedicated to the success of its franchisees, offering superior technological instruments to streamline operations and maximize funding returns. This consists of the choiceEDGE visitor reservation system and the choiceADVANTAGE property administration system, enabling environment friendly administration of room charges, distribution, and stock.
To help with financing new lodge ventures, Alternative Lodges has collaborated with Bridge, a pioneering digital platform, to supply accessible monetary options to each new and present lodge house owners.
The Clarion Pointe model ensures a refined keep expertise at aggressive costs, that includes modern room designs with distinctive murals, state-of-the-art health facilities, and complimentary companies reminiscent of high-speed Wi-Fi and a more healthy breakfast possibility. {The marketplace} additionally enhances the visitor expertise by providing craft beers, choose wines, and artisanal snacks, positioning Clarion Pointe as a pretty possibility for savvy vacationers.
