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Alternative Accommodations Worldwide Leads Radisson Accommodations Americas right into a Daring New Period with $15 Million Renovation and Over 7,000 Loyalty Program Properties
Tuesday, January 7, 2025
Alternative Accommodations reinvents Radisson manufacturers with daring designs, premium facilities, and fashionable upgrades, redefining upscale hospitality throughout the Americas.
Alternative Accommodations Worldwide, Inc. is ushering in a transformative period for the Radisson Accommodations Americas manufacturers, which it acquired in 2022, by unveiling contemporary visible identities, together with redesigned logos for Radisson, Radisson Blu, and Radisson People. These up to date designs pay homage to the long-lasting legacy of world-class hospitality related to these manufacturers whereas reflecting Alternative Accommodations’ dynamic and forward-thinking method to redefining the upscale and upper-upscale resort market.
“Since our integration of the Radisson brands, we’ve sharpened their brand propositions to captivate travelers who are looking for a hotel stay that stands above the rest. This year will mark just the beginning of our efforts to translate that vision into something customers can experience and enjoy on property,” mentioned Indy Adenaw, Senior Vice President and Basic Supervisor, Upscale Manufacturers, Alternative Accommodations Worldwide. “We are excited to usher in a new era for these beloved Radisson brands. At Choice Hotels, we’re never ones to rest on our laurels. We’re committed to further strengthening and distinguishing these brands within an increasingly competitive landscape so that owners can be confident they’re gaining a truly great value from their investment.”
Later this 12 months, Alternative Accommodations will introduce enhanced and versatile eating ideas at Radisson properties, alongside vital upgrades to the general visitor expertise. On the forefront of those improvements is the debut of a Radisson Blu resort in Grenada, showcasing Scandinavian-inspired design for each public areas and visitor rooms. This contains the “Get Ready Moment” wall, that includes a spacious self-importance and full-sized closet with elegant lighting. Moreover, Radisson and Radisson Blu motels will elevate their rest room choices with premium facilities, together with high-quality bathe, hair, and physique merchandise.
These enhancements are rooted within the manufacturers’ philosophy of mixing approachability with a legacy of heat hospitality, all whereas redefining expectations inside the upscale resort section.
RADISSON
Radisson continues to pioneer within the hospitality trade, staying true to its roots established over 115 years in the past by visionary hotelier Edna Dickerson. Initially launched in the US, Radisson’s dedication to purposeful innovation reworked it into a world powerhouse. The brand new emblem pays homage to its origins, with daring uppercase typography impressed by the model’s historic signage. This modernized design displays Radisson’s place as a dynamic alternative for vacationers looking for a recent keep that marries timeless heat with forward-thinking hospitality.
RADISSON BLU
Radisson Blu invitations friends to “think in Blu” by embracing curiosity and individuality. The model’s legacy started in 1960 with the opening of the SAS Lodge in Denmark, a design milestone created by architect Arne Jacobsen. Radisson Blu stays synonymous with purposeful and aesthetic Scandinavian design. Its up to date emblem encompasses a minimalist gradient typeface and spacious lettering, drawing vacationers to discover its harmonious mix of favor, substance, and luxury. Radisson Blu continues to enchantment to fashionable friends searching for immersive experiences in elegant, progressive environments.
RADISSON INDIVIDUALS
Radisson People’ new emblem displays the distinctive identification of this boutique assortment, emphasizing the individuality of every property. The emblem’s understated design enhances its companion model, Radisson Blu, inside the upper-upscale section. By fostering a inventive and simplified identification, Radisson People focuses on creating enriching stays that join vacationers to their locations. Every property serves as a gateway for exploration and discovery.
Radisson properties will start adopting these refreshed visible identities this 12 months, beginning with the Radisson Lodge El Paso Airport in Texas and the Radisson Blu Fargo in North Dakota.
LOOKING AHEAD TO 2025
In 2025, vacationers can expertise the brand new Radisson imaginative and prescient at a rising variety of properties in sought-after locations. Lately opened areas embody the Radisson in Puebla, Mexico, close to the town’s historic heart. Upcoming additions embody a Radisson resort in Playa Caracol, a picturesque seashore in Panama, and one other in San Luis Potosí, Mexico, celebrated for its wealthy historical past and cultural sights.
INVESTMENTS AND RENOVATIONS
Alternative Accommodations is making vital investments in Radisson properties to solidify the model’s reimagined identification. A transformative $15 million renovation of the Radisson Blu Mall of America is underway, positioning it as a flagship property that embodies the revitalized Radisson Blu model expertise. In Salt Lake Metropolis, a complete renovation of the Radisson resort has introduced fashionable design impressed by the native panorama to its foyer, visitor rooms, and assembly areas. The second part of this venture, slated for completion this 12 months, will introduce 215 West, a welcoming on-site espresso store.
REWARDS PROGRAM
Radisson, Radisson Blu, and Radisson People properties take part in Alternative Privileges, the award-winning loyalty program that gives members the chance to earn and redeem factors at over 7,000 motels worldwide. This contains greater than 1,000 properties within the upscale, upper-upscale, and luxurious segments, giving vacationers unparalleled choices for distinctive stays.
