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AirAsia Companions with American Tourister to Launch the Daring and Thrilling Funseekers Assortment
Wednesday, January 22, 2025
The strategic division accountable for the event, administration, licensing, and merchandising of AirAsia’s model portfolio below Capital A has unveiled an thrilling collaboration with American Tourister, a globally famend baggage and life-style model. This partnership introduces the extremely anticipated Funseekers Assortment, showcasing AirAsia’s distinctive model id.
Bringing collectively two iconic names in journey and journey, the Funseekers Assortment combines fashionable design, sturdy sturdiness, and modern creativity. The gathering embodies the shared imaginative and prescient of each manufacturers to boost the journey expertise, empowering adventurers to discover the world with confidence and aptitude.
Tan Sri Tony Fernandes, Chief Government Officer of Capital A, stated, “I’m extraordinarily proud to launch the primary licensing settlement for AirAsia — a model that has been constructed over 23 years to embody worth, accessibility and inclusivity. The model is cherished by hundreds of thousands of travellers world wide. This partnership with American Tourister is a crucial step in unlocking development alternatives past the airline sector, whereas demonstrating the ability of strategic model collaborations in strengthening our affect and constructing model loyalty.
“Abc. is about leveraging the strength of the brand we have built over decades. Through this collaboration, we are demonstrating how strategic licensing can bring the spirit of AirAsia to life in new ways, allowing us to remain close to people’s hearts, no matter where their journeys take them.”
Rudy Khaw, CEO of Abc., stated, ” The Funseekers Assortment is a perfect extension of our model philosophy of constructing significant connections for each traveler. Combining practicality and magnificence that celebrates the spirit of freedom and journey, we’re excited to collaborate with American Tourister. This assortment not solely evokes exploration but additionally makes journey extra accessible, reflecting the essence of AirAsia — connecting folks, exploring new locations, and igniting ardour in each journey.”
“Since its establishment in January 2023, Abc. is committed to expanding the reach and increasing the impact of the AirAsia brand globally. The company is actively exploring new opportunities in the travel and lifestyle sectors by leveraging the strength of the AirAsia brand to increase visibility, reach a wider audience, and add strategic value to partners through licensing deals. In addition to strengthening the iconic AirAsia brand, Abc. is also expanding the brand through the development of its character intellectual property (IP), AirAsia Buds. There are exciting plans to open up more licensing opportunities to partners interested in lifestyle, entertainment content, unique experiences, and merchandise products,” he added.
“At American Tourister, we are committed to brightening up your travels with bold colours and stylish designs that resonate with the spirit of today’s explorer. Through our collaboration with AirAsia, we are taking the travel experience to a new level — where functionality meets confident style. This collection is packed with premium elements and practical features, redefining the travel experience for a bold and adventurous generation. Together, we make every journey as beautiful and exciting as the destination itself!” stated Ambert Khoo, Basic Supervisor, Samsonite Malaysia Sdn. Bhd.
The Funseekers Assortment redefines journey necessities with an elegant and sensible lineup of bags and equipment, crafted for many who savor each second of their journey.
Every design boasts distinctive particulars, such because the charming Floatie Allure and airplane-inspired seat belts, infusing a playful and private vibe into each journey.
Now accessible at choose retail places in Malaysia, the Funseekers Assortment is about to launch quickly in Singapore, Thailand, Indonesia, the Philippines, Cambodia, and Vietnam.
Khaw added, “This licensing partnership demonstrates our dedication to expanding AirAsia’s brand portfolio and exploring new growth opportunities. By leveraging the strength and recognition of AirAsia’s brand, we are confident that this partnership can generate revenue, increase brand awareness, and open up access to new markets. We welcome more companies to partner with us and tap into the vast potential of our brand through strategic licensing deals.”
