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Africa’s Eden Joins Forces with SATSA to Increase Tourism and Enterprise Progress Throughout Southern Africa
Saturday, September 28, 2024
Africa’s Eden and SATSA have entered right into a collaborative settlement geared toward harnessing their collective strengths to boost the worth they supply to their members all through Southern Africa.
This alliance unites SATSA’s important affect in coverage advocacy and addressing sectoral challenges in South Africa with Africa Eden’s sturdy advertising capabilities and broad regional community.
Members of every affiliation will profit from:
Enhanced advertising attain: Using Africa Eden’s broad-scale advertising endeavors, together with worldwide roadshows and workshops.
Sturdy advocacy: Gaining from SATSA’s established success in influencing governmental insurance policies and media engagement to handle sector points.
Regional connectivity: Facilitating enterprise linkages throughout borders inside Southern Africa.
Cohesive illustration: Guaranteeing a unified and impactful presence in worldwide tourism discussions.
Says David Frost, CEO SATSA: “By combining SATSA’s lobbying muscle with Africa’s Eden’s marketing finesse, the members of both associations now have access to expanded benefits that will directly help their businesses grow. Our partnership makes sense because of our complementary strengths and areas of focus.”
The alliance is about maximising potential, says Jillian Blackbeard, Africa’s Eden CEO. “Members across the Southern African region now have the full force of regional marketing and advocacy best practice behind them. We’re establishing a tourism ecosystem where every member thrives and the collective regional tourism sector grows.”
Upcoming joint initiatives for members embrace:
101 Adventures Marketing campaign
Africa’s Eden North America Roadshow, 23-31 January 2025
Africa’s Eden Europe Roadshow, 24-28 February 2025
Africa’s Eden Africa Journey Present, 30 March-2 April 2025
WTM Africa 2025 Pavilion, 9/11 April 2025
Africa’s Journey Indaba 2025 Pavilion
