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Sarawak, Peninsular Malaysia, Brunei, Indonesia, Taiwan, and France Media Professionals Have a good time World Partnerships at Sarawak Tourism Board’s Unique Media Night time 2024
Sunday, December 8, 2024
The Sarawak Tourism Board (STB) not too long ago introduced collectively over 150 media professionals from Sarawak, Peninsular Malaysia, Brunei, Indonesia, Taiwan, and France on the much-anticipated Media Night time 2024. Held on the Imperial Resort in Kuching, the occasion was themed ‘The Soul of Sarawak’, shining a highlight on the important function of media in selling the state’s wealthy tourism choices.
The night was a vibrant celebration of Sarawak’s numerous cultural, journey, nature, meals, and competition experiences (CANFF), which proceed to outline the area as one in every of Southeast Asia’s most enjoyable rising locations. Media personnel from throughout the globe had been handled to a spectacular show of Sarawak’s traditions, together with charming conventional performances, scrumptious native delicacies, and a heartfelt program highlighting the collaborative spirit between the media and the tourism trade.
This yr’s Media Night time embodied Sarawak’s heat hospitality, showcasing the state’s deep cultural roots and its recognition on the worldwide tourism map. By fostering partnerships with worldwide media, STB bolstered its dedication to selling Sarawak as a top-tier journey vacation spot whereas honoring the contributions of the media in sharing its tales with the world.
In her welcome tackle, Puan Sharzede Datu Haji Salleh Askor, CEO of the Sarawak Tourism Board, expressed appreciation for the media’s unwavering help in selling Sarawak all through 2024. “Our media outreach garnered 533 million eyeballs, over 210 million impressions, and an incredible RM91 million in PR value— an impressive leap from 2023 when we achieved 313 million eyeballs, 92.2 millionimpressions, and RM39 million in PR value. These numbers speak volumes about what we can achieve together—a testament to our shared vision and commitment. We are deeply grateful for your partnership and your willingness to go above and beyond in your craft.,” stated Puan Sharzede.
Sarawak has marked a groundbreaking yr in 2024, with over 4 million guests and greater than RM10 billion in tourism income generated by mid-November. These exceptional figures not solely exceed the state’s set targets but additionally surpass pre-pandemic numbers, signaling a serious milestone in Sarawak’s tourism resurgence.
This success is a testomony to the efficient partnerships between the Sarawak Tourism Board (STB) and its media collaborators, in addition to the strategic launch of the ‘Gateway to Borneo’ marketing campaign at ITB Berlin. The marketing campaign has successfully positioned Sarawak because the prime entry level to Borneo, inviting vacationers to find the state’s wealthy mix of nature, journey, and cultural heritage.
Along with the spectacular customer numbers, Sarawak achieved one other vital feat with the inclusion of Niah Caves as its second UNESCO World Heritage Website. This prestigious recognition highlights Sarawak’s significance as a cultural and archaeological treasure, additional enhancing its enchantment to eco-tourists and cultural fanatics all over the world.
The Sarawak Tourism Board’s excellent efforts additionally earned recognition at numerous trade award ceremonies. The Sia Sitok marketing campaign obtained the Marketing campaign of the 12 months accolade within the In-Home Class, whereas the Rainforest World Music Pageant (RWMF) 2024 was awarded the identical honor within the Company Class on the Malaysia Public Relations Awards (MPRA) 2024. Moreover, STB was honored with the Tourism Board Marketing campaign of the 12 months – Malaysia award on the TDM Journey Commerce Excellence Awards 2024 for its distinctive work in selling the long-lasting RWMF.
Waiting for 2025, STB goals to welcome 5 million guests and proceed constructing on this yr’s momentum. With plans to strengthen international media partnerships, the board is devoted to amplifying Sarawak’s numerous tourism choices and solidifying its place as one in every of Southeast Asia’s most sought-after locations.
