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Emirates and DP World Tour Lengthen Partnership By 2031
Wednesday, November 13, 2024
Emirates has reaffirmed its dedication to skilled golf by renewing its partnership with the DP World Tour because the Official Airline and Advertising Associate till the shut of 2031.
The partnership underscores Emirates’ ongoing help for a world sequence of DP World Tour tournaments, spanning continents and culminating within the iconic DP World Tour Championship in Dubai, one in every of golf’s most prestigious occasions.
His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Government, Emirates Airline and Group stated: “We’re proud of our deep roots in golf, and of our role in boosting Dubai’s place as one of the world’s most sought-after destinations for top players and golfing enthusiasts with its world-class courses. Emirates’ continued investment in the DP World Tour will enable us to maintain our long-standing connection with golf fans across Europe, the US, Asia, Africa and Australia, and of course in our home of Dubai, where golf’s greatest names vie for the prestigious Race to Dubai title.”
Man Kinnings, Chief Government Officer of the DP World Tour, added: “Emirates are one of our longest serving partners and I’m delighted that they have decided to extend our relationship until the end of the 2031 season. They are extremely experienced in the sports sponsorship landscape and this long-term agreement is strong validation of the ongoing strength of our partnership platform as golf’s global Tour. As an airline that connects the world, we continue to build campaigns that resonate with Emirates’ global customer base.”
All through the prolonged settlement, Emirates will profit from outstanding branding at tournaments throughout the globe. Moreover, the airline will capitalize on advertising alternatives through the Tour’s digital and media platforms, premium hospitality privileges, and unique Professional-Am occasion participation.
Emirates will keep its standing as Official Match Associate at 15 occasions every season on the DP World Tour calendar. It can additionally proceed sponsoring the Digital Eye function—a cutting-edge graphics system offering real-time participant positioning, flyover visuals, and 3D course fashions. This method is prominently featured in reside broadcasts and on the Tour’s web site and social channels, making certain year-round visibility for the airline.
The Emirates Fly Higher Moments digital sequence may even proceed to excite followers by highlighting essentially the most thrilling on-course moments all through the season.
As a longstanding advocate for golf, Emirates’ relationship with the DP World Tour spans over three many years. It started in 1989 with its title sponsorship of the Dubai Desert Basic, evolving into partnerships with The Race to Dubai and the DP World Tour Championship in 2009. By 2014, Emirates grew to become the Tour’s Official Airline and Official Tour Associate.
Since 2009, Emirates has transported greater than 800 skilled golfers to Dubai for the season-ending DP World Tour Championship. Yearly, the match attracts over 60,000 followers desirous to witness world-class gamers compete for the coveted Race to Dubai title, cementing Emirates’ position as a cornerstone of worldwide golf excellence.
