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AirAsia Unveils a Distinctive Metaverse Expertise to Improve Loyalty with the MiL.ok X BIGGIE Wonderverse
Thursday, November 7, 2024
AirAsia is taking the lead in remodeling loyalty packages by launching the revolutionary ‘MiL.k X BIGGIE Wonderverse’ recreation, in collaboration with Milk Companions and The Sandbox. This groundbreaking initiative permits customers to earn real-world rewards in a dynamic digital setting, bridging the hole between the metaverse and tangible advantages.
Impressed by BIGGIE, the mascot of AirAsia Rewards, the sport options gameplay parts derived from the BIGGIE Wonderland mini-game discovered on the AirAsia MOVE app. Gamers embark on a quest to finish duties throughout the vibrant Sandbox metaverse, accumulating Milk Cash—priceless in-game belongings that may be exchanged for varied digital rewards. These rewards embrace digital AirAsia factors, digital passports, and digital boarding passes. As soon as gamers full all duties, they obtain Milk Cash, SAND Tokens, and AirAsia factors that can be utilized all through the AirAsia MOVE ecosystem.
This launch is a key element of MiL.ok’s broader technique to increase its blockchain-based loyalty ecosystem, which already boasts partnerships with famend manufacturers resembling SK OK Cashbag, Lotte L.Level, CU, Megabox, and Yanolja. AirAsia Rewards enhances the journey and way of life choices of the AirAsia group, encompassing airways, on-line journey brokers (OTAs), logistics, aviation providers, e-commerce, monetary providers, and extra.
The Sandbox, a outstanding international metaverse platform with over 6 million customers, supplies a novel house for creating partaking video games and producing income. By way of this collaboration, AirAsia Rewards and The Sandbox purpose to reinforce MiL.ok’s ecosystem, fostering new international partnerships and enriching the person expertise.
Because the digital panorama evolves, AirAsia is dedicated to innovating its loyalty choices, making it simpler and extra rewarding for customers to interact in each the bodily and digital realms. With the MiL.ok X BIGGIE Wonderverse recreation, AirAsia is redefining the loyalty expertise, permitting customers to earn thrilling rewards whereas having fun with a charming metaverse journey.
Nicole Tan, Head of AirAsia rewards, stated, “Since announcing our strategic partnership with Milk Partners and The Sandbox in July 2024, we are thrilled to introduce this exciting milestone with the launch of ‘MiL.k X BIGGIE Wonderverse’. This collaboration marks a major step in merging digital and real-world rewards, delivering an engaging experience to our global community. We believe the innovative engagement opportunities in the metaverse will showcase our commitment to delivering a more enhanced points experience for our members. We will continue to work closely with Milk Partners to expand the global rewards ecosystem through The Sandbox, and pioneering fresh opportunities in Web3 for users worldwide. ”
