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Italy’s Iconic Lake Como Now Provides Canned Contemporary Air for Vacationers: A Distinctive Memento from the Coronary heart of Lombardy
Wednesday, November 6, 2024
In a recent tackle journey souvenirs, vacationers visiting Italy’s Lake Como can now buy a can of “100% authentic” Lake Como air for €9.90 (£8.25). This quirky memento, created by Italian advertising and marketing specialist Davide Abagnale, has rapidly develop into a speaking level for guests who wish to carry a literal breath of Italy’s scenic Lombardy area again residence. The memento, out there solely in native Lake Como shops, captures the attract of the lake’s well-known panorama, recognized for its pristine water and iconic villas which have drawn celebrities like George Clooney and Madonna.
Lake Como, nestled on the base of the Italian Alps, is widely known for its luxurious lodging and charming cities like Bellagio, also known as the “pearl of Lake Como.” Abagnale, who initially offered Lake Como-themed posters, developed the canned air product to be a novel, transportable reminder of the area’s magnificence. The recyclable cans supply a long-lasting memento for vacationers, who’re inspired to reuse them as pen holders, plant pots, or ornamental keepsakes after opening.
“Take a piece of Lake Como with you,” Abagnale’s web site proclaims, describing the canned air as a “luxurious souvenir” meant for individuals who want to relive the peace and magnificence of this picturesque vacation spot. Solely out there for buy on-site, the product underscores the idea that “memories are not bought but lived.”
Nevertheless, native officers are divided on the product’s attraction. Alessandro Rapinese, the mayor of Como, remarked that whereas he finds the thought novel, he would favor guests put money into merchandise extra conventional to the world, such because the famend silk scarves produced in Lombardy. Nonetheless, he acknowledged that the canned air aligns with Lake Como’s repute as a high-end, unique vacation spot, providing vacationers a novel option to take residence a bit of Italy.
Lake Como’s air cans be part of a development of bottled or canned air souvenirs from common vacationer locations, with places like Iceland, Naples, and Canada’s Rocky Mountains providing related merchandise. The unconventional memento caters to a rising urge for food for distinctive journey mementos, as guests search to seize the essence of their experiences in more and more artistic methods.
