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Australian Journey Business Affiliation (ATIA) Past Borders Summit spotlight “Travel with Purpose”: What you must know?
Monday, October 28, 2024
The inaugural Australian Journey Business Affiliation (ATIA) Past Borders Summit, held in Sydney final Friday, highlighted the rising significance of regenerative tourism, positioning “Travel with Purpose” as a key driver for the way forward for the business.
Moderated by Charlie Trevana of Vacation spot Webinars, the summit featured main voices within the journey sector, together with Phillipa Harrison, Managing Director of Tourism Australia; Julie King, Founder & CEO of Julie King & Associates; and Toni Ambler, Managing Director of Oceania at TTC Tour Manufacturers.
Trevana opened the session by distinguishing between sustainability and regenerative tourism, emphasizing the latter’s goal to actively enhance locations.
“If sustainability is about not making things worse, then regenerative tourism is about making things better,” she defined.
Phillipa Harrison agreed, noting that whereas the time period “regenerative tourism” is new, the idea isn’t.
“The tourism industry has always been about giving back, both to the places tourists visit and to their communities,” she mentioned, emphasizing the function of small and medium-sized companies, which comprise 95% of the Australian tourism sector.
Harrison additionally spotlighted the rise of First Nations tourism, with a rising variety of genuine Indigenous experiences turning into accessible to guests.
Julie King underscored the worldwide significance of regenerative tourism, referencing Canada’s 2030 tourism technique, which focuses on financial prosperity, environmental stewardship, and social inclusivity.
“Our strategy envisions a model that restores and revitalizes destinations while supporting local communities,” King mentioned, highlighting the significance of selling community-led and Indigenous tourism.
Toni Ambler shifted the dialogue to Europe, the place over-tourism is reemerging as a urgent situation.
With locations like Barcelona and Mallorca dealing with customer overload, Ambler warned that stricter rules are imminent.
She additionally pointed to the success of Treadright’s “Make Travel Matter” program, which integrates sustainable practices into 80% of TTC’s itineraries, guaranteeing that journey experiences are each enriching and environmentally acutely aware.
The summit concluded with a name for collaboration throughout the business. Harrison inspired small, sensible steps towards sustainability, whereas King and Ambler pressured the necessity for endurance and information in driving long-term change.
The occasion set the stage for additional discussions on sustainable journey, which continued all through the weekend on the Nationwide Journey Business Awards gala in Sydney.
