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Singapore Tourism Board Enhances Partnership with Expedia to Elevate Tourism and Drive Digital Developments
Friday, October 25, 2024
The Singapore Tourism Board (STB) and Expedia Group have formalized a complete Memorandum of Understanding (MoU), heralding a pivotal collaboration aimed toward propelling the expansion of Singapore’s tourism sector.
At a personal occasion, STB’s Assistant Chief Government of the Worldwide Group, Ms. Juliana Kua, and Expedia Group’s Chief Industrial Officer, Mr. Greg Schulze, ceremonially exchanged paperwork, affirming their dedication to a long-term partnership.
This alliance is ready to bolster Singapore’s tourism targets of attracting 15 to 16.5 million guests and attaining S$27.5 to S$29 billion in vacationer income. The multi-year settlement encompasses three key strategic endeavors:
Joint advertising and marketing efforts: Each organizations will provoke a worldwide advertising and marketing marketing campaign by Expedia Group Media Options, designed to spice up customer numbers and spending, whereas showcasing Singapore’s various and interesting tourism choices to main worldwide markets.
Utilization of cutting-edge know-how: STB and Expedia Group will make the most of superior technological options to boost customer engagement and enrich the journey expertise inside Singapore.
Enhancement of Singapore’s Journey Sector: The partnership may even deal with bettering the advertising and marketing and distribution of Singapore as a premier journey vacation spot by collaborating with native tourism companions and sharing helpful insights and sources.
“Expedia Group is proud to once again join forces with the Singapore Tourism Board in our mutual goal of enhancing travel experiences for both new and returning visitors to Singapore. This partnership allows us to leverage our industry-leading travel media network backed by our robust first-party data to bring the world to Singapore,” stated Mr. Greg Schulze, CCO, Expedia Group.
“We are delighted to embark on a strategic partnership with Expedia Group as collaborating with like-minded partners is integral to STB’s approach to destination promotion. Expedia Group’s innovative technology and our combined marketing initiatives will strengthen our engagement with travellers and increase destination mindshare, which will in turn drive visitor arrivals and spending,” stated Ms. Juliana Kua, Assistant Chief Government, Worldwide Group, Singapore Tourism Board.
