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VISIT FLORIDA and Emergent Media’s “Florida’s Table” Honored with Mercury Award for Finest Collection
Monday, October 21, 2024
Emergent Media’s hit authentic video collection, Florida’s Desk, created in partnership with VISIT FLORIDA, has received the distinguished Mercury Award for Finest Video Collection from the U.S. Journey Affiliation. This recognition got here through the U.S. Journey ESTO Awards, which honor excellence in vacation spot advertising and marketing and promotion for states and territories. Florida’s Desk earned the highest prize within the “Best Video or Film Series” class on the fortieth annual ESTO convention, held from August 11-13.
“Since the beginning, the goal of [“Florida’s Table”] has been to assist vacationers uncover yet one more fantastic factor about Florida—the abundance of culinary choices. Season after season and area by area, the storytelling and imagery have executed a tremendously efficient job of getting the phrase out and doing justice to the fantastic cooks and eating places that proceed to drive Florida’s meals scene ahead.” —Dana Younger, President and CEO, VISIT FLORIDA
Spanning 17 episodes throughout 4 seasons, Florida’s Desk highlights Florida’s numerous culinary scene, showcasing the state’s most gifted cooks, mixologists, and farmers. Every episode presents an in-depth have a look at the private journeys of those culinary artisans, revealing how their meals displays their life experiences and passions. By way of documentary-style storytelling, the collection captivates viewers, inspiring them to go to these featured eating places. To this point, the collection has amassed over 200 million impressions, drawing guests from greater than 50 DMAs and attaining an 88% enhance in out-of-state arrivals.
“It’s been an honor partnering with VISIT FLORIDA on ‘Florida’s Table’ and we’re thrilled that one of our favorite examples of bespoke co-branded storytelling has been recognized with an ESTO Award.” —Jennifer Klawin, Chief Enterprise Officer and head of name partnerships, Emergent Media
Almost 60 distinguished advertising and marketing professionals judged the ESTO Award entries, aiming to have fun “outstanding efforts to inspire visitation and promote travel in savvy and imaginative ways,” in response to Ellen Davis, U.S. Journey Govt Vice President of Enterprise Technique and Business Engagement. Florida’s Desk triumphed over robust competitors, together with video campaigns from Journey Michigan and the Kentucky Division of Tourism.
