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Czech Tourism Concludes Profitable Roadshow in India, Showcasing Czechia’s Cultural and MICE Journey Choices
Sunday, October 20, 2024
CzechTourism has efficiently concluded a three-city roadshow throughout India, marking its first such initiative for the reason that pandemic. From October 7-10, the roadshow made its manner via Delhi, Bengaluru, and Mumbai, with the intention of reigniting Indian vacationers’ curiosity in Czechia as a primary vacation spot for each leisure and MICE (Conferences, Incentives, Conferences, and Exhibitions) journey. The roadshow was organized by VFS International, Czechia’s strategic associate in India, and featured representatives from CzechTourism, the Czech Embassy, and CzechTrade who collaborated to spotlight Czechia’s various choices to India’s journey commerce and media professionals.
The roadshow’s goal was clear: to advertise Czechia’s cultural and architectural landmarks, which go far past its well-known capital metropolis of Prague, and to current new alternatives for Indian companies and organizations within the rising MICE trade. With India acknowledged as an rising market, CzechTourism seeks to determine the nation as a key vacation spot for Indian vacationers, providing the whole lot from historic structure to fashionable wellness and gastronomy experiences.
Czechia: A Secure, Scenic, and Numerous Journey Vacation spot
Czechia was ranked the eighth most secure nation on the earth by the International Peace Index (GPI) in 2021, positioning it as a horny possibility for Indian vacationers in search of a secure but fascinating vacation spot. From the spellbinding great thing about Prague, referred to as the “City of a Hundred Spires,” to the tranquil medieval attract of Český Krumlov, a UNESCO World Heritage Web site, Czechia provides a big selection of journey experiences that mix historical past, tradition, and modernity. Through the roadshow, these choices have been highlighted as key points of interest for Indian vacationers.
Along with these cultural treasures, different noteworthy locations showcased included:
Karlovy Range, Europe’s largest spa city, famed for its therapeutic sizzling springs, elegant Nineteenth-century structure, and grand colonnades.
Plzeň, the birthplace of the world-famous Pilsner beer, the place guests can discover the historic Pilsner Urquell Brewery and its award-winning interactive beer museum.
These cities, together with Prague, exemplify the vary of experiences awaiting Indian vacationers, from luxurious spa getaways to wealthy culinary and historic excursions.
Concentrating on Indian Vacationers By means of Strategic B2B Occasions
The roadshow was greater than a promotional occasion—it served as a platform for fostering B2B interactions. By means of conferences and displays, CzechTourism and its companions engaged with India’s high journey commerce professionals to discover new collaborations. The occasion sought to spotlight Czechia’s readiness to welcome Indian vacationers post-pandemic, whereas additionally showcasing MICE alternatives for Indian companies trying to maintain worldwide conferences, incentives, and exhibitions within the coronary heart of Europe.
Ms. Jana Štumpová Konicarová, Director of Advertising and Overseas Workplaces at CzechTourism, emphasised the significance of the Indian market, stating:
“It was a true pleasure to engage with passionate travel professionals from both the leisure and MICE sectors across key Indian cities. India is a priority market for us in the coming years, and we are committed to fostering a strong, steady flow of Indian visitors to Czechia, catering to diverse demographics and interests.”
With the purpose of increasing the leisure journey phase, CzechTourism can also be centered on tapping into the MICE market, providing tailor-made options to Indian organizations. The company is working carefully with stakeholders to determine direct connectivity between India and Czechia by 2025, which is able to make touring to the European nation much more accessible for Indian vacationers.
Fostering Robust Authorities and Tourism Ties
One of many highlights of the Delhi leg of the roadshow was the involvement of Her Excellency Dr. Eliška Žigová, Czech Ambassador to India, and Ms. Laura Vlachová, Financial and Industrial Counsellor on the Czech Embassy, who shared worthwhile insights into visa facilitation and Czechia’s tourism insurance policies. The classes additionally supplied essential updates on Schengen visas, a key focal point for Indian vacationers wishing to discover Europe.
In Bengaluru, Mr. Janardhan HP, Joint Director of Tourism for Karnataka, attended the occasion and mentioned India’s rising demand for experiential tourism—a development that aligns effectively with Czechia’s choices. This interplay additional underscored Czechia’s attraction not solely to leisure vacationers but additionally to these in search of cultural and experiential journey experiences.
Increasing Visa Accessibility and Future Plans
As a part of its technique to draw extra Indian vacationers, CzechTourism introduced plans to reopen its Mumbai Consulate by early 2025, enhancing visa accessibility and inspiring longer stays past Prague. This transfer is anticipated to streamline the visa utility course of, making it simpler for Indian vacationers to go to a number of areas of Czechia.
Ms. Barbara Andelová, Worldwide Advertising Supervisor, said:
“Given the growing interest of Indian travelers in European destinations and emerging travel patterns that extend beyond the summer season, Czechia is poised to captivate Indian visitors with its stunning landscapes, inspiring architecture, and remarkable culinary offerings.”
She added that CzechTourism goals to advertise all 14 areas of the nation and can deal with gastronomy and wellness experiences via focused client campaigns within the Indian market.
Strengthening Commerce Relations with Indian Journey Companions
The roadshow’s success was constructed on the collaboration between CzechTourism and its non-public sector companions, together with lodges, vacation spot administration corporations (DMCs), and the Prague Buying Outlet. These companions offered their choices to Indian journey companies, underscoring the range of experiences accessible past Prague.
Mr. GB Srithar, Head of Tourism Providers at VFS International, highlighted the significance of reconnecting Czechia’s tourism companions with Indian journey commerce representatives post-pandemic.
“Our commitment to promoting Czechia will be unwavering, focusing on streamlining visa facilitation and cultivating strong trade relationships to enhance leisure, ‘b-leisure,’ and corporate travel to Czechia.”
As CzechTourism concludes its profitable roadshow throughout Delhi, Bengaluru, and Mumbai, the momentum for rising Indian tourism to Czechia continues to develop. By means of strategic B2B occasions, CzechTourism has showcased its nation’s distinctive attraction and expanded its presence within the Indian journey market. With plans to enhance visa entry and set up direct flights, the roadshow signifies the start of a long-term relationship between Czechia and India, positioning Czechia as a must-visit vacation spot for Indian vacationers within the years forward.
Tags: cultural journey, czech tourism, Czechia, czechtourism, India roadshow, leisure journey, MICE, Prague, Schengen visa, journey commerce present, VFS International
