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Hawai‘i Tourism Authority Boosts Japan Market with New Three-12 months Partnership
Thursday, October 17, 2024
Hawai‘i Tourism Authority (HTA) and Meet Hawai‘i are dedicated to enhancing the Japan market’s presence within the Hawaiian Islands. As a part of this ongoing effort, HTA, Meet Hawai‘i, and JTB have formalized a three-year partnership by a Memorandum of Understanding, aiming to advertise and entice enterprise conferences, conventions, and incentive occasions particularly from Japan.
“Ensuring a strong pipeline of Japan meetings, conventions and incentives business for Hawai‘i is critical to having the right combination of business and leisure travelers supporting our communities statewide,” mentioned Mufi Hannemann, HTA’s board chair. “This partnership with JTB over the next three years demonstrates the collaborative approach and focus of all entities to make it happen.”
“Hawai‘i, with its beautiful nature, history, and culture, is not only an attractive destination for the Japanese but is also globally recognized as a leading location for business events,” said Yamaguchi Takeshi, executive officer, head of JTB’s Buying & Merchandise Administration Enterprise Division. “Nonetheless, because of the current depreciation of the yen and the excessive price of residing in Hawai‘i, the demand for business events, including meetings, incentive travel and conventions by Japanese companies has been slow to recover. Recognizing the importance of this market for both Japan and Hawai‘i, we have decided to form a partnership to actively promote its recovery.” Takeshi continued, “In line with the partnership agreement, we are committed to contributing to Hawai‘i’s continued growth in collaboration with its residents. We goal to uphold the spirit of accountable tourism, making certain the preservation of Hawai‘i’s magnificence for future generations whereas additionally contemplating how vacationers and companies can contribute to Hawai‘i’s future.”
The three-year partnership is about to start on January 1, 2025, and run by December 31, 2027. Key initiatives below this partnership embody:
JTB Ambassador Program: JTB, in collaboration with Meet Hawai‘i, will launch an ambassador program to boost its expertise in organizing business events in the Hawaiian Islands. The goal is to enhance JTB’s capability to draw focused enterprise conferences and occasions whereas creating custom-made proposals to satisfy shoppers’ particular wants.
JTB ONLY Plan: JTB will provide value-added data to clients, offering updates on every island and selling regenerative tourism experiences, guiding each first-time and repeat guests all through their Hawaiian journey.
Collaboration on Alternate Applications: HTA, Meet Hawai‘i, and JTB will work together to create exchange programs that foster relationship building and cultural understanding between Japan and Hawai‘i. These programs will provide participants with immersive experiences in each other’s cultures.
Enhanced Assist for Enterprise Occasions: JTB will strengthen its assist applications designed to help shoppers in successfully executing their enterprise occasions in Hawai‘i.
“This partnership strengthens our collaborative, proactive efforts to reinvigorate the high-value Japan meetings market and provides yet another strategic way for tourism to support Hawai‘i’s communities,” mentioned Daniel Nāho‘opi‘i, HTA’s interim president and CEO. “We must ensure the Hawaiian Islands remain top-of-mind among existing and potential clients and support them in organizing their upcoming business events throughout our state.”
Meet Hawai‘i, representing the Hawai‘i Tourism Authority (HTA), works to strengthen the Hawaiian Islands’ model as a premier vacation spot for enterprise conferences, conventions, and incentive applications. It additionally presents international assist to potential clients seeking to host occasions in Hawai‘i.
