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Melbourne Conference Bureau Appoints Nicolena Oborn As Chief Gross sales And Buyer Expertise Officer To Drive International Progress And Elevate Customer Expertise
Thursday, October 10, 2024
The Melbourne Conference Bureau (MCB) is delighted to welcome Nicolena Oborn as the brand new Chief Gross sales and Buyer Expertise Officer, a key government function designed to steer the Bureau’s world gross sales technique and improve buyer expertise. This place underscores MCB’s dedication to bolstering Melbourne’s repute as a number one worldwide enterprise occasions vacation spot and supporting progress within the customer economic system.
In her function as Chief Gross sales and Buyer Expertise Officer, Nicolena will collaborate carefully with MCB’s Chief Govt, Julia Swanson, to set the strategic route for the worldwide gross sales staff. Her efforts will give attention to strengthening MCB’s world presence and retaining buyer expertise on the coronary heart of its operations by using analysis, insights, and buyer suggestions to tell strategic selections.
On the appointment, MCB Chief Govt Julia Swanson stated, “We are delighted to welcome Nicolena to the MCB team as we look to strengthen our global presence. Her extensive leadership experience, strategic acumen, and deep understanding of the visitor economy will play a vital role in driving our global sales strategy and delivering long-term value for Melbourne’s business events industry”.
“This new role strengthens our capability to deliver impactful outcomes for Victoria, as we continue to build a robust pipeline of future events that will drive economic growth, support key government priorities and leave lasting legacies for the destination.”
Nicolena will step into her new function on November 25, 2024, bringing together with her a wealth of expertise in worldwide gross sales, enterprise improvement, and buyer expertise administration. Beforehand, she served as Director of Gross sales and Advertising at Capella Sydney, the place she led the launch of the luxurious resort, establishing it as a premier vacation spot.
Nicolena’s background additionally contains her function as Senior Tourism Adviser, the place she supported the implementation of Australia’s Nationwide Technique for Customer Financial system Restoration (THRIVE). Her expertise in navigating complicated coverage frameworks, partaking with senior authorities and business leaders, and driving outcomes that contribute to broader financial goals underscores her functionality.
With over 20 years of worldwide gross sales expertise, a confirmed monitor report in main numerous groups, and a powerful aptitude for fostering collaboration, Nicolena is well-prepared to form MCB’s gross sales technique and determine key market alternatives that align with authorities priorities.
Over the previous ten years, MCB has secured enterprise occasions price $2.3 billion, reinforcing Melbourne’s repute on the worldwide stage. At the moment, MCB’s efforts are projected to deliver $660 million into Victoria’s customer economic system by 2028, attracting 150,000 delegates and delivering substantial long-term financial advantages.
Via this appointment, MCB underscores its dedication to making sure Melbourne stays a frontrunner in innovation and affect within the world enterprise occasions enviornment.
