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AirAsia Buds Takes Heart Stage with New Collaborations with Moonbug and MiraiLab
Friday, October 4, 2024
AirAsia Model Co. (Abc.), the model administration and mental property (IP) division of Capital A, has unveiled two vital partnerships with Moonbug Leisure and MiraiLab, aiming to reinforce its footprint within the character and leisure IP sector. These collaborations symbolize a pivotal second within the evolution of AirAsia Buds, Abc.’s IP initiative, designed to broaden the AirAsia model’s enchantment and remodel it right into a globally cherished icon by means of way of life and leisure content material and experiences.
AirAsia Buds showcases a pleasant solid of animal characters, together with Tappy the adventurous tapir, Bam the culinary-loving pygmy elephant, Ogu the trendy orangutan, and Biggie, the mischievous deal-seeker from outer area. Collectively, these ASEAN-inspired figures embody curiosity, teamwork, and affection, fascinating audiences with their world adventures.
The partnership with Moonbug Leisure, a frontrunner in kids’s media identified for in style reveals like Cocomelon, Blippi, and Little Child Bum, will see AirAsia Buds launched in a 12-episode animated collection launching on YouTube within the first half of 2025. This collection will deliver to life the thrilling escapades of AirAsia Buds, delivering entertaining and relatable narratives that encourage exploration, cooperation, and enjoyable for younger viewers and households.
Simon Barnett, Director of Promoting Gross sales & Model Partnerships, APAC at Moonbug Leisure, shared: “We are thrilled to bring AirAsia Buds to life with our creative expertise and talent. Families are co-viewing in new ways globally on YouTube, and this new project allows us to combine our passion for producing great family content with AirAsia’s brand as an essential travel companion.”
Izal Azlee, Head of IP Growth of Abc., mentioned: “The more conversations we had with Moonbug, the clearer it was that they understood our vision for AirAsia Buds. Moonbug is not just one of the best in kid-friendly entertainment—their team is also passionate about characters and stories, and we are excited to partner with them to bring AirAsia Buds to a new and wider audience.”
Concurrently, Abc. has engaged MiraiLab because the consultant for AirAsia Buds’ mental property, specializing in unlocking new alternatives throughout numerous industries, together with branding, leisure, and merchandising. MiraiLab is ready to develop revolutionary initiatives that includes AirAsia Buds in licensing, retail, occasions, and merchandising, creating distinctive and impactful experiences that interact and resonate with audiences globally, each in media and day by day life.
Remi Helmay, Head of Licensing and Merchandising of Abc. added: “For 23 years, the AirAsia brand has proudly championed Asean and embodied the spirit of ‘Dare to Dream’. Partnering with MiraiLab, we will continue this narrative by bringing to life the stories of AirAsia Buds through real-life experiences and exciting merchandise that you can own and love, embodying the values that AirAsia believes in. Through innovative merchandising and marketing, we’re able to create deeper, more meaningful connections with audiences, allowing AirAsia Buds to inspire and engage in a way that reflects the heart of the AirAsia brand across diverse markets and experiences.”
Ben Lee, Managing Director of MiraiLab, mentioned: “We are deeply honoured to collaborate with AirAsia brand co. (Abc.) in creating the new and proudly Malaysian intellectual property, AirAsia Buds. This exciting venture marks a significant milestone for our brand and Asean, as we aim to showcase the region’s rich cultural diversity and creativity through the AirAsia Buds IP. By leveraging our market acumen and decades of operational expertise, we are committed to bringing these delightful characters to life. Through a holistic and innovative strategy, we aspire to make AirAsia Buds a unique and memorable intellectual property that captivates audiences worldwide. Together, we look forward to imbuing these charming characters with dynamic energy and irresistible appeal, ensuring they resonate with fans across all age groups. As partners, we set out to create a legacy with the AirAsia Buds IP that highlights the vibrant creativity of Malaysian and Asean intellectual property on a global platform.”
This announcement, made in the course of the Kre8tif! 2024 occasion, highlights Abc.’s vital funding in IP growth by means of diversification into licensing, merchandising, and content material creation. It reinforces the target of elevating the AirAsia model by increasing its attain throughout numerous audiences and sectors, leveraging the AirAsia Buds IP as a dynamic car for progress in leisure and way of life.
Abc. is devoted to establishing new requirements in model growth, repeatedly shaping the way it engages with audiences whereas fostering creativity and significant connections throughout the area and past for the AirAsia model.
