Friday, September 27, 2024
Intrepid Journey, which began as a small Australian journey firm 35 years in the past, has grown into the world’s largest B-Corp journey model. Acknowledged by TIME as certainly one of 2023’s 100 Most Influential Firms, Intrepid has lately launched its largest-ever promoting marketing campaign, valued at AU$5 million. Karryon founder Matt Leedham sat down with James Thornton, CEO of Intrepid Journey, in New York forward of the Skift International Discussion board to debate the corporate’s spectacular journey.
Reflecting on the corporate’s evolution, Thornton shared, “We’ve come a long way from our beginnings in Southeast Asia. Now, we’re showcasing the Intrepid brand on billboards across New York City, including outside Madison Square Garden—it’s a dream come true.” Thornton highlighted that their new marketing campaign is aimed toward dispelling misconceptions and celebrating the enjoyment of journey journey.
Thornton additionally mentioned the corporate’s concentrate on sustainability, emphasizing First Nations experiences in Australia and the significance of “closer to home” journey within the context of the local weather disaster. He additionally touched on the affect of overtourism and the significance of highlighting rising locations by means of Intrepid’s Not Scorching Listing, which promotes lesser-known journey spots like Greenland, Uruguay, and Pakistan.
Wanting forward, Thornton shared his pleasure about persevering with to develop Intrepid’s world footprint whereas balancing function and revenue, additional positioning the corporate as a frontrunner in sustainable and experiential journey.
