Sunday, September 22, 2024
Jamaica’s Ministry of Tourism, in collaboration with public our bodies and business stakeholders, is ready to look at Tourism Consciousness Week (TAW) 2024, operating from September 22-28. Themed “Tourism and Peace: Out of Many, One Love,” this yr’s celebration aligns with the United Nations World Tourism Group’s international theme for World Tourism Day, which emphasizes the function of tourism in fostering peace worldwide.
Tourism as a Catalyst for Peace
Hon. Edmund Bartlett, Jamaica’s Minister of Tourism, has underscored the significance of this yr’s theme. In accordance with Minister Bartlett, “Tourism is not just an economic driver for Jamaica but also a bridge between cultures. It creates an intercultural dialogue that breaks down barriers and promotes understanding.” His phrases mirror the broader function of tourism in selling international peace and unity, echoing the spirit of Jamaica’s nationwide motto, “Out of Many, One People.”
Jamaica’s Director of Tourism, Donovan White, additional highlighted the function of the tourism business in fostering international peace. “Tourism Awareness Week 2024 will demonstrate how the sector can be a force for peace, both locally and internationally. By bringing people together, tourism has the potential to build a world where peace becomes a tangible reality,” White mentioned.
A Week of Commemorative Occasions
Tourism Consciousness Week 2024 will function a collection of actions showcasing the distinctive methods tourism can unite folks. The week will start with a Thanksgiving Church Service on Sunday, September 22, on the Household Church on the Rock in Montego Bay. This occasion will set the tone for the week’s actions, that are designed to mirror the values of peace, unity, and cultural trade.
On Monday, September 23, a mural unveiling will happen on Peters Lane in Downtown Kingston. The mural, impressed by this yr’s theme, will symbolize tourism’s function in fostering unity throughout completely different cultures.
One of many key occasions of the week would be the Tourism Consciousness Week Youth Discussion board on Wednesday, September 25. College students from the island’s Tourism Motion Golf equipment (TAC) will collect to debate the function of tourism in creating peace and unity. The discussion board may also function a Speaker Collection and a Storytelling Competitors, giving younger voices the chance to share their imaginative and prescient of a peaceable world made attainable by tourism.
Meals will play a central function within the celebrations on Thursday, September 26, with “Savour Jamaica,” a culinary occasion held on the Artisan Village in Falmouth, Trelawny. Themed “Out of Many, One Pot, One Love,” this occasion will showcase genuine Jamaican dishes, illustrating how meals tourism connects folks from numerous backgrounds.
The week will culminate with the “Out of Many, One Love” live performance on Friday, September 27, on the historic Devon Home. Hosted by fashionable character Jenny Jenny, the occasion will function performances by notable Jamaican artists Jesse Royal, Lila Ike, and DBurnz, with DJ Kurt Riley offering music. The live performance will have fun the spirit of cultural trade and unity, inviting each locals and vacationers to hitch within the festivities.
World Recognition of Tourism’s Position in Peace
As Jamaica celebrates Tourism Consciousness Week, Minister Bartlett will probably be representing the nation on the World Tourism Day 2024 occasion in Tbilisi, Georgia. Reflecting on the worldwide influence of tourism, Bartlett said, “Peace is more than the absence of conflict. It is the presence of harmony, understanding, and acceptance. Jamaica’s tourism industry is not just a pillar of economic growth but also a significant contributor to global peace.”
Minister Bartlett inspired residents and guests alike to take part within the week’s actions and to remain up to date by the Ministry of Tourism’s social media channels. “Let’s use tourism as a tool for positive change, promoting unity and understanding around the world,” he added.
