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IHG Accommodations & Resorts Wows Lollapalooza Berlin with Progressive Upside-Down Resort Room, Merging Enjoyable and Hospitality in a Competition Spectacle
Thursday, September 12, 2024
IHG Accommodations & Resorts created a memorable expertise for pageant attendees by unveiling IHG Accommodations & Resorts Flipped at Lollapalooza Berlin final weekend. This whimsical, upside-down resort room wowed the group, completely embodying the essence of Berlin inside the vibrant pageant setting. All through the occasion, this distinctive picture attraction turned a must-visit spot, inviting company to seize their final pageant second whereas providing a glimpse right into a world the place hospitality meets the extraordinary.
The joy continued as IHG Accommodations & Resorts Flipped hosted a star-studded lineup, together with Mischa Barton, identified for her iconic function in “The OC California”; Riccardo Simonetti, a dynamic style influencer and TV persona; Luna Schweiger, a famend German actress and mannequin; Gizem Emre, a rising star within the German movie trade; and Celine Bethmann, the putting mannequin and former winner of Germany’s Subsequent High Mannequin.
Mario Maxeiner, Managing Director Northern Europe at IHG Accommodations & Resorts, commented: “IHG was incredibly excited to bring its true hospitality and care once again to this iconic event in Berlin and welcome people in a new, unexpected way. Our goal was to craft unforgettable moments that resonated long after the final song played and give festival goers a sense of wonder and whimsy. This year, we went all out to ensure that Lollapalooza Berlin 2024 was an extraordinary experience for everyone who visited IHG Hotels & Resorts Flipped, including our IHG One Reward members.”
Earlier than Lollapalooza Berlin, IHG One Rewards members had the unique alternative to bid on distinctive packages, together with VIP weekend tickets to the pageant. These packages featured a backstage tour to look at their favourite acts, a three-night keep at Resort Indigo Berlin Ku’damm, and a €150 credit score to get pleasure from on the pageant’s meals and beverage retailers. This initiative highlighted IHG’s dedication to offering unforgettable experiences for its IHG One Rewards members.
All year long, IHG Accommodations & Resorts will proceed to supply thrilling methods for members to redeem their IHG One Rewards factors by its experiences platform, IHG One Rewards Entry. This platform permits members to make use of their factors for unique entry to once-in-a-lifetime occasions, from courtside seats at sporting occasions to VIP live performance passes and celeb meet-and-greets, guaranteeing memorable moments for vacationers worldwide.
IHG Accommodations & Resorts’ collaboration with Lollapalooza is one among a number of partnerships designed to attach vacationers and IHG One Rewards members with their favourite occasions in sports activities, leisure, and past. Different partnerships embrace:
Wilderness – UK, Official Resort Associate
Official Resort Associate for The Governors Ball, Lollapalooza, and Austin Metropolis Limits Music Competition within the US
United States Tennis Affiliation (USTA) – Official Resort Associate and Resort Loyalty Program of the US Open Tennis Championships
Main League Soccer (MLS) – Official Resort and Resort Loyalty Program Associate
Skilled Pickleball Affiliation – Official Resort & Resort Associate
Six Nations Rugby – Official Resort Associate
Official Resort Associate of the Investec Champions Cup and EPCR Problem Cup for European Skilled Membership Rugby (EPCR)
RB Leipzig – Official Associate of the main German soccer membership
Official Resort Supplier and Provider for Rugby Australia, together with the Wallabies, and Unique Resort Associate of SANZAR
A-Leagues – Official Lodging Associate of the Isuzu UTE A-League Males’s and the Liberty A-League Ladies’s competitions
