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Raffles Lodges & Resorts Launches New World Model Marketing campaign: Celebrating Butler Service
Tuesday, September 10, 2024
Raffles Lodges & Resorts has unveiled its newest world model marketing campaign, ‘The Butler Did It’, celebrating the model’s legendary Butler Service. This inventive initiative brings collectively notable figures akin to actor and designer Waris Ahluwalia, vogue icon Robert Rabensteiner, and mannequin Could Siu, with the proficient Tim Easton enjoying the position of the Butler. The marketing campaign, led by inventive director Trey Laird and photographed by Dylan Don, is designed to honor the distinctive service that defines Raffles’ hospitality.
The marketing campaign showcases Raffles’ signature mix of magnificence, luxurious, and attentive service by means of the lens of vogue and artwork. The butler’s position as a quiet but pivotal determine, anticipating friends’ wants earlier than they come up, is captured in each scene. Shot on the iconic Raffles Singapore, the place the Butler Service has been an indicator since 1887, the marketing campaign displays the model’s skill to mix custom with modernity in an attractive and eccentric method.
“With its bold aesthetic and inherent sense of wit, this campaign celebrates Raffles’ unique guest experience, particularly the magic our Butlers create in every guest interaction,” stated Omer Acar, CEO of Raffles Lodges & Resorts. “The Butler is the hero of every occasion, ensuring our guests experience delightful surprises at every turn. We hope that after seeing this campaign, guests will think ‘The Butler Did It’ whenever they experience a moment of magic at Raffles.”
Increasing the Legacy of Raffles Lodges Globally
As Raffles continues to increase its presence worldwide with new places in Jaipur, London, Boston, and Bahrain, the ‘The Butler Did It’ marketing campaign focuses on one of many core components of its visitor expertise: the legendary Butler Service. The marketing campaign is ready to launch globally throughout print, digital, and social media platforms, showcasing Raffles’ signature mix of timeless luxurious and modern-day attraction.
Inventive director Trey Laird, identified for crafting revolutionary campaigns for main vogue and life-style manufacturers, brings his signature fashion and intelligence to this challenge. He acknowledged, “Raffles is a heritage brand, but it delivers a warm, playful, and modern guest experience. Through this campaign, we aimed to inspire guests to imagine how Raffles can exceed their expectations.”
The Butler because the Central Determine
The butler’s central position at Raffles is delivered to life by means of stylized scenes that spotlight the model’s distinctive service. Whether or not it’s creating an unforgettable second earlier than a visitor even thinks to ask or shocking them with one thing surprising, the butler is portrayed as a quiet however highly effective presence all through each visitor’s keep. The marketing campaign brilliantly juxtaposes conventional butler duties with trendy, fashion-forward visuals, emphasizing Raffles’ dedication to service and class.
Set towards the opulent backdrop of Raffles Singapore, ‘The Butler Did It’ showcases the model’s emphasis on artwork, tradition, and design, serving to friends uncover new experiences throughout their keep. Rabensteiner, who additionally styled the marketing campaign, added a particular fashion-forward contact that aligns with Raffles’ popularity for mixing luxurious with trendy magnificence.
