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Sandals Resorts Companions with Leo Burnett to Redefine Inventive Imaginative and prescient for Luxurious and Household Manufacturers
Tuesday, September 3, 2024
Sandals Resorts is thrilled to announce the appointment of the famend Leo Burnett company because the artistic companion for each Sandals and Seashores manufacturers. The Chicago-based company has been chosen to guide the artistic technique and execution for these iconic resort manufacturers, specializing in revolutionary model improvement throughout all platforms and media channels. This collaboration, which takes impact instantly, will cowl the complete spectrum of artistic content material for Sandals’ adults-only luxurious resorts and Seashores’ family-oriented locations, emphasizing household values and entrepreneurial synergy.
The choice to companion with Leo Burnett marks the start of a brand new chapter for Sandals Resorts, promising a contemporary, daring, and uniquely Caribbean model expertise. This partnership is the results of a rigorous choice course of that started within the first quarter of the 12 months, involving a few of the world’s most esteemed artistic businesses.
“The founder of the Sandals Resorts brand and my father, the Hon. Gordon ‘Butch’ Stewart, was a marketing virtuoso – a visionary – who forged a legacy that spans over four decades of Caribbean authenticity and treasured family values. He meticulously built what has now become one of the most well-recognized and beloved brands in travel with his brilliance and resolute passion. Entrusting the brands and their heritage is deeply personal to me,” stated Adam Stewart, Govt Chairman of the Sandals Resorts corporations. “The Sandals brands and Leo Burnett represent very similar narratives: both family-led, founder-driven brands fueled by innovation. This next chapter is brimming with excitement and opportunity as we bring forward the best of the Caribbean together.”
Distinctive Holidays Inc. (UVI) will handle Leo Burnett’s assist of the manufacturers beneath the route of its Chief Advertising and marketing Officer, Tony Cortizas: “This journey fostered new connections, hours of brand immersion and reflection, and a wealth of ingenious ideas that align with the remarkable evolution of the Sandals and Beaches brands as leaders in the all-inclusive space. Leo Burnett understood the brands’ roots as much as our inspired and passionate strategy forward, effortlessly clicking with the essence of Sandals and Beaches with their human approach to creative expression. We are thrilled to collaborate and showcase the incredible experiences that have earned the brands one of the industry’s most loyal customer bases. With Leo Burnett, this cherished legacy is in great hands.”
“As companies with similar values, the chemistry between Leo Burnett and Sandals Resorts was immediate. But the more you get to know the Sandals and Beaches brands, the more you fall in love with them,” stated Britt Nolan, President and Chief Inventive Officer of Leo Burnett. “There’s so much more to their story than people know. It’s a huge honor to steward such beloved brands and we’re super excited to help write their next chapter and show the world more.”
