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Marco Polo Resorts Undergoes a Visionary Rebranding by Wharf Resorts, Set to Redefine Luxurious in Mainland China, Hong Kong, and the Philippines
Tuesday, September 3, 2024
Wharf Resorts unveils a daring rebranding of Marco Polo Resorts throughout Mainland China, Hong Kong, and the Philippines, redefining luxurious to satisfy trendy visitor wants.
Wharf Resorts, a hospitality group primarily based in Hong Kong with properties throughout Mainland China, Hong Kong, and the Philippines, has unveiled an entire rebranding of Marco Polo Resorts. Impressed by the well-known Venetian explorer, this reimagined model displays a strategic imaginative and prescient aimed toward catering to altering visitor preferences and introducing a spread of recent enhancements.
Positioned in key gateway cities similar to Beijing, Hong Kong, Jinjiang, Wuhan, Xiamen, Cebu, Davao, and Manila, the newly revitalized Marco Polo Resorts model goals to encourage company to embark on a journey of discovery, whether or not for enterprise or leisure.
Commenting on the transformation Wharf Resorts President, Thomas Salg, stated, “We revisited our brand to ensure the rebranding and enhancements will better reflect the ethos of our namesake and address the increase of bleisure travel in Asia Pacific. Today’s and tomorrow’s guests are looking for more than just a place to stay; they want inspiring experiences in the form of sights, sounds and tastes – both inside our hotels and out. What we set out to accomplish definitely showcases our commitment to creating a holistic guest experience and lasting value for our stakeholders.”
Business tendencies point out that round 45% of enterprise vacationers within the Asia-Pacific area now mix work journeys with leisure actions, a determine that surpasses these in different areas. This pattern of “bleisure” journey, or workcations, is predicted to proceed rising as the trendy workforce more and more seeks a stability between work and leisure.
Central to the Marco Polo Resorts rebranding are three core pillars: Enrich, Join, and Accountable. These pillars, alongside a refreshed visible identification and a brand new Viva Magenta model colour, embody the model’s vibrant and uplifting persona.
Friends at Marco Polo Resorts can look ahead to quite a lot of culinary collaborations, particular occasions, and themed experiences throughout the group’s meals and beverage venues. A spotlight of this initiative is the introduction of SAVVY—a up to date, all-day eating restaurant that includes Italian-inspired dishes and native specialties—in any respect Marco Polo properties. Moreover, the trendy room and suite designs, together with facilities just like the Continental Membership, are targeted on offering consolation and comfort for a restful keep.
Every Marco Polo Resorts property is strategically positioned in key locations, making them excellent for exploring close by culinary, cultural, procuring, and leisure choices. The inns additionally supply versatile and spacious venues, best for internet hosting conferences and social gatherings.
Marco Polo Resorts’ dedication to sustainability is obvious of their use of biodegradable facilities, sustainable seafood sourcing, farm-to-table eating choices, and energy- and water-efficient practices. These efforts, together with lively neighborhood engagement, spotlight the model’s dedication to health-conscious dwelling and environmental duty.
The brand new visible identification and colour palette shall be step by step launched throughout advertising and marketing supplies and lodge collateral all through 2024 and 2025. This up to date look marks the beginning of a broader enhancement technique, starting with the rebranding of Prince Resort, Hong Kong, and Marco Polo Wuhan. Extra modifications, together with investments in inside design and visitor expertise enhancements, shall be rolled out throughout different properties within the coming years.
Vacationers focused on experiencing Marco Polo Resorts can guide instantly on-line for the most effective charges, together with breakfast. By signing up for the Marco Polo DISCOVERY membership, which is a part of International Resort Alliance’s GHA DISCOVERY loyalty program, company can take pleasure in a further 10% low cost, together with unique advantages at over 800 inns worldwide.
