Monday, September 2, 2024
VISIT FLORIDA celebrated the excellent contributions of key tourism leaders on the 2024 Florida Tourism Corridor of Fame and Flagler Awards through the annual Chairman’s Dinner. This prestigious occasion, held on the Tampa Conference Middle as a part of the 2024 Florida Governor’s Convention on Tourism, introduced collectively trade professionals to acknowledge excellence and innovation in Florida’s tourism sector.
Since its inception in 2001, the Florida Tourism Corridor of Fame has acknowledged people whose imaginative and prescient, creativity, and management have considerably contributed to creating Florida a premier journey vacation spot. Annually, the VISIT FLORIDA Board of Administrators selects honorees who’ve demonstrated a long-lasting affect on the state’s tourism trade.
The 2024 Florida Tourism Corridor of Fame welcomed a brand new inductee who has been a distinguished determine within the hospitality trade. With a distinguished profession in main the Florida Restaurant and Lodging Affiliation and holding numerous pivotal roles in state authorities, this inductee has persistently demonstrated a dedication to advancing the state’s hospitality trade. Their management has been instrumental in shaping insurance policies and initiatives that help the expansion and sustainability of Florida’s tourism.
Alongside the Corridor of Fame induction, the Flagler Awards have been additionally offered, celebrating excellent tourism advertising and marketing efforts which have efficiently promoted Florida’s wealthy cultural, pure, and leisure property. The awards spotlight progressive methods which have captured the creativeness of vacationers and contributed to Florida’s standing as a prime journey vacation spot.
2024 Flagler Awards Acknowledge Excellence in Florida Tourism Advertising and marketing
The Flagler Awards, named in honor of Henry Flagler, have been established in 2000 to have a good time distinctive tourism advertising and marketing efforts inside the state of Florida. These prestigious awards acknowledge people, personal companies, and non-profit organizations that contribute to sustaining and enhancing Florida’s standing as one of many world’s main journey locations. Open to all entities selling tourism to or inside Florida, the Flagler Awards spotlight the progressive and inventive campaigns that draw guests to the Sunshine State every year.
The 2024 Flagler Awards attracted a various vary of entries from each giant organizations and smaller enterprises. A panel of 13 judges, every bringing a novel perspective, independently evaluated the submissions based mostly on standards comparable to creativity, innovation, manufacturing high quality, and general effectiveness. Awards have been then distributed to the highest three entries in every class: Bronze for third place, Silver for second, and the celebrated Henry Award for first.
This 12 months’s competitors launched a brand new finances stage class for advertising and marketing budgets beneath $150,000, permitting smaller companies to compete extra equitably. The 2024 Flagler Awards featured winners in 18 distinct classes, together with Finest in Present recognitions at 4 completely different finances ranges.
Highlights from the 2024 Flagler Awards
Creativity in Public Relations: High honors went to the Florida Keys & Key West for his or her Florida Keys 200 Bicentennial marketing campaign, showcasing the world’s wealthy historical past.
Print Promoting: The Naples, Marco Island, Everglades Conference & Guests Bureau claimed the Henry Award for his or her progressive “ONLY Scent Card” marketing campaign, highlighting the distinctive sensory experiences of the area.
Particular Occasion: Palm Coast and the Flagler Seashores earned the best accolade for his or her partaking “Hang 8 Dog Surfing” occasion, which captured the enjoyable and pleasure of the native tradition.
Web Promoting: The “So Much Culture, So Little Time” video spot by the Cultural Council for Palm Seaside County was awarded the Henry Award, emphasizing the wealthy cultural choices of the world.
Direct Advertising and marketing: The Amelia Island Conference & Guests Bureau stood out with their focused USAE & Northstar Third-Get together Emails, incomes them the highest spot on this class.
Tourism Advocacy: Go to Tampa Bay acquired the best recognition for his or her “Tourism Academy for Students,” an initiative aimed toward educating and fascinating the subsequent era of tourism professionals.
Social Media Advertising and marketing: The Hilton Sandestin Seaside Golf Resort & Spa excelled with their impactful social media campaigns, securing the Henry Award.
Out-of-Dwelling Promoting: The Naples, Marco Island, Everglades Conference & Guests Bureau’s Canada Marketing campaign led the sphere, highlighting Florida’s attraction to worldwide vacationers.
Better of Present Awards
Better of Present awards acknowledged distinctive campaigns throughout completely different finances ranges:
Beneath $150,000: Go to Suwannee County’s “The Soul of Suwannee” marketing campaign stood out, capturing the essence of this rural vacation spot.
$150,000 to $500,000: The City of Palm Seaside Marina impressed with its partaking advertising and marketing initiatives.
$500,000 to $2 Million: Go to Indian River County’s efforts, significantly their web site, showcased the area’s attraction successfully.
Over $2 Million: The Area Coast Workplace of Tourism was lauded for its “Space Coast Countdown” tv promoting, demonstrating the area’s distinctive choices.
The 2024 Flagler Awards highlighted the creativity and strategic pondering that drive Florida’s tourism trade, reinforcing the state’s fame as a prime world journey vacation spot. For an entire listing of winners and to see images of the award recipients, please go to the picture gallery.
