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Ayia Napa and Protaras Collaborate to Improve Tourism Expertise
Saturday, August 31, 2024
Ayia Napa and Protaras Collaborate to Improve Tourism in Cyprus
Ayia Napa and Protaras, two of Cyprus’s hottest vacationer locations, have joined forces to raise their tourism enchantment by means of a brand new, modern marketing campaign titled “Live Unforgettable Moments.” Launched in August 2024, this joint promotional effort is designed to draw guests from key European markets, together with the UK, Scandinavian international locations, Germany, Switzerland, Austria, Poland, and France. The marketing campaign leverages cutting-edge on-line platforms to achieve potential vacationers, highlighting the distinctive experiences and sights that the area has to supply.
This collaboration marks a big shift within the relationship between Ayia Napa and Protaras, two municipalities which have traditionally been characterised by rivalry. The initiative is the fruits of efforts by the Cyprus Resorts Affiliation of Famagusta (PASYXE) to foster cooperation between the 2 areas. Panagiotis Konstantinou, President of PASYXE Famagusta, emphasised the significance of this newfound unity. “We have been working for quite some time to normalize relations and encourage collaboration,” he said, noting that the marketing campaign is a serious milestone in these efforts.
Christos Zannettou, President of the Famagusta Tourism and Growth Firm (ETAP) and Mayor of Ayia Napa, hailed the initiative as a groundbreaking growth for the area. “This is a pivotal step in elevating the tourism profile of the Famagusta area,” Zannettou remarked. “By uniting our efforts, we can offer a more compelling and distinctive destination to visitors.”
Giorgos Nikolettos, Mayor of Paralimni-Deryneia, echoed these sentiments, calling the partnership a historic second. “This collaboration highlights our commitment to collective progress and showcases the strength of unity,” he mentioned.
The joint marketing campaign isn’t just about attracting extra vacationers but in addition about diversifying the varieties of tourism provided within the area. Ayia Napa and Protaras have set bold targets to put money into area of interest tourism sectors, together with sports activities, gastronomy, and romantic tourism. By doing so, they hope to cater to a broader vary of traveler preferences and prolong the vacationer season past the normal summer season months.
One of many key methods on this diversification effort is the promotion of winter tourism, notably concentrating on long-stay vacationers from Scandinavian international locations. Beginning in November, a specialised tour program will likely be launched, providing curated itineraries that embody visits to cultural websites, pure sights, and alternatives to expertise native traditions. This initiative is a part of a broader effort to scale back the influence of seasonality on the native tourism business.
The partnership between Ayia Napa and Protaras represents a forward-thinking strategy to tourism growth in Cyprus, with a deal with collaboration, innovation, and diversification. As these two locations work collectively to reinforce their enchantment, they’re poised to draw a wider viewers and supply guests actually unforgettable experiences.
