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Germany Turkey UK Spain France Italy Gebr. Heinemann Expands Presence on TUI’s Ships with New Lengthy-Time period Settlement
Wednesday, February 26, 2025
Gebr. Heinemann has introduced the extension of its long-standing partnership with TUI Cruises, guaranteeing the continued operation of its retail shops on a number of ships within the Mein Schiff fleet. The brand new settlement ensures that Heinemann will proceed managing the shops on Mein Schiff 1, Mein Schiff 2, and Mein Schiff 6 till June 2028. Moreover, the contracts for Mein Schiff 3, Mein Schiff 4, and Mein Schiff 5 shall be prolonged till June 2027.
This renewed partnership reinforces the profitable 15-year collaboration between the 2 firms, each of that are primarily based in Hamburg. Kerstin Schepers, the managing director of Heinemann Cruise Liner International GmbH, expressed her enthusiasm in regards to the continued collaboration, saying, “For 15 years, we have enjoyed a successful partnership with TUI Cruises. We are proud that two Hamburg-based companies continue to innovate and deliver exceptional retail experiences at sea.” This enduring relationship highlights their shared dedication to enhancing the visitor expertise aboard the Mein Schiff vessels via high-quality retail choices.
As a part of this prolonged partnership, Gebr. Heinemann will proceed to curate and showcase a collection of unique “Neuer Wall” retail ideas on the six ships. These ideas, impressed by the well-known buying avenue in Hamburg, deliver an upscale buying expertise to cruise passengers. The featured shops embrace:
Mein Glanz, which affords a curated assortment of premium watches and jewellery from famend worldwide manufacturers, permitting company to buy luxurious equipment whereas at sea.
Meine Freude, which presents an in depth collection of watches, jewellery, sun shades, luggage, and scarves from prestigious world manufacturers, catering to a variety of tastes and types.
Meine Lebenslust, a retailer devoted to Mein Schiff’s emblem assortment, the place passengers can discover unique branded gadgets that replicate their cruising expertise.
Meine Schönheit, providing a variety of high-end luxurious fragrances, permitting company to bask in premium scents from high perfume homes.
Mein Stil, which showcases style and footwear collections, giving passengers the chance to replace their wardrobe with stylish and classy items.
This partnership extension underscores the significance of outstanding retail experiences on cruise ships, creating an surroundings the place luxurious, style, and exclusivity come collectively to boost the general cruise expertise for passengers.
