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Breakaway Expands into Artist Growth with Breakaway Initiatives, a New Document Label and Administration Enterprise
Wednesday, February 26, 2025
Breakaway, the nation’s premier impartial dwell leisure model and the most important touring music pageant within the U.S. (set to hit 12 cities in 2025), is making a daring leap into artist growth with the launch of Breakaway Initiatives—a dynamic new document label and administration division.
In partnership with The Orchard for distribution, Breakaway Initiatives is devoted to championing rising expertise and shaping the following era of artists. The label kicks off with a powerhouse roster that includes Surf Mesa, JADED, EVAN GIIA, Evening Tales, Mojave Gray, Klo, and Myles O’Neal—every acknowledged for his or her progressive sound and electrifying performances. These artists might be spotlighted throughout Breakaway’s dwell pageant lineup in 2025, additional integrating music discovery into the model’s signature dwell experiences.
“We’re thrilled to pair our robust live platform with The Orchard to discover and develop the next superstars in dance and pop music,” mentioned Adam Lynn, Co-Founder and CEO of Breakaway. “Their global reach and expertise in artist development will help Breakaway reach new heights and elevate the careers of its artists,” Lynn added.
Breakaway has already demonstrated its dedication to artist help, taking part in a key position within the launch of Evening Tales’ Deep Home spin on Miguel’s “Sure Thing” and Mojave Gray’s debut album, Monument (launched November 15, 2024), whose monitor “House of the Sun” turned Sirius XM Chill’s most-listened-to music.
Elevating Artists Past the Stage
This transfer represents a big milestone for Breakaway because it expands past dwell occasions to supply a 360-degree strategy to artist growth. With its personal label and administration arm, Breakaway is positioned to empower rising artists with industry-leading sources, strategic alternatives, and direct viewers engagement—each on stage and within the recording studio.
By leveraging its in depth community, dwell occasion infrastructure, and deep {industry} ties, Breakaway Initiatives gives artists with an unparalleled platform to amplify their careers and forge deeper connections with followers.
Business Heavyweights on the Helm
Spearheading Breakaway Initiatives is Jaime Neely, a seasoned music govt with a confirmed monitor document at Warner and BMG. As President of Breakaway Initiatives, Neely brings in depth expertise managing international superstars like Lewis Capaldi, 5 Seconds of Summer time, and Monsta X, in addition to top-tier producers like Jono Sloan (Empire of the Solar) and Paul Meany (Twenty One Pilots).
“With The Orchard’s support, we have an incredible opportunity to nurture talent and offer our artists direct exposure through a nationwide live music platform,” mentioned Jaime Neely. “Our goal is to create meaningful context around releases—allowing artists to connect with audiences in a way that extends beyond just streaming numbers.”
Becoming a member of Neely is Harrison Bamel, who will function Vice President of Breakaway Initiatives. Along with main Breakaway’s Artist Administration staff, Bamel will oversee A&R and artist growth, leveraging his experience in dwell digital music to raise acts like Evening Tales, Mojave Gray, and Klo.
Business veteran Matt Oliver has been tapped as Director of PR for the label, bringing over a decade of expertise in leisure advertising and marketing and publicity. A former govt at Tremendous Evil Genius Corp, Oliver has led campaigns for manufacturers and artists together with adidas Basketball, Wu-Tang Clan, DMX, Perry Farrell, Alina Baraz, dirtybird information, and mau5trap. His focus might be on increasing Breakaway Initiatives’ visibility throughout key digital platforms.
A New Period for Breakaway
Since its inception, Breakaway has been pushing boundaries in dwell leisure. With Breakaway Initiatives, the model takes this imaginative and prescient even additional—blurring the strains between dwell occasions, music manufacturing, and artist administration to redefine what’s doable within the {industry}.
By combining world-class festivals, strategic artist growth, and cutting-edge music releases, Breakaway Initiatives goals to create a holistic, high-impact ecosystem for each artists and followers—setting the stage for the way forward for impartial music.
