Tuesday, February 25, 2025
Tourism NT has unveiled a brand new nationwide initiative encouraging Australians to discover the Northern Territory by way of a contemporary perspective on highway journeys in 2025. The marketing campaign, designed to encourage vacationers to “road trip differently” this yr, options strategic “paid media exposure,” an modern “partnership with Uber,” and interactive “on-ground activations” at caravan and tenting expos throughout varied states.
The “Drive Market Campaign” is now energetic and can proceed till the top of June 2025, spotlighting highway journey adventures all through the Northern Territory, as confirmed by authorities sources.
This yr’s marketing campaign emphasizes the Territory’s extraordinary landscapes and immersive experiences in each the High Finish and the Purple Centre, aiming to draw self-drive vacationers, particularly these obsessed with caravanning and tenting.
Tourism NT CEO Suzana Bishop famous that the drive market performs a major function within the area’s tourism, contributing to almost 50% of annual customer numbers every year.
The marketing campaign’s paid media technique will make the most of taxpayer funding to spice up visibility by way of broadcasts throughout a number of platforms, together with SBS, Channel 10, and Channel 7, in addition to commercials in Caravan World journal.
Nevertheless, the specifics relating to the collaboration with Uber and the deliberate “on-site activations” at caravan and tenting occasions throughout completely different states stay undisclosed.
Tourism NT has teamed up with a number of key business companions for this initiative, together with Tourism High Finish, Tourism Central Australia, and the Caravan Business Affiliation of Australia. Extra companions equivalent to THL (Britz and Apollo), NT Now, and CamperMate are additionally on board.
These strategic partnerships will provide unique reductions, particular journey packages, and a nationwide competitors with prizes totaling $22,000, aiming to have interaction and encourage highway journey fanatics. Moreover, the marketing campaign will promote the legendary Explorer’s Manner highway journey to worldwide audiences in Germany, France, and Italy, in collaboration with the South Australian Tourism Fee.
Tourism NT is inviting business stakeholders to actively take part within the new marketing campaign, providing a complete toolkit on its official web site. This useful resource supplies precious insights and steerage on how companies can interact with and capitalize on the inflow of drive guests all through 2025.
