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BWH Lodges Rolls Out Revolutionary Carbon Calculator for UK Lodges as Friends Prepared to Pay Extra for Sustainable Stays
Friday, February 21, 2025
BWH Lodges introduces a revolutionary carbon calculator for its UK properties, empowering company who’re prepared to pay extra for eco-friendly, sustainable stays.
In a proactive step in the direction of sustainability, BWH Lodges is empowering its community of 230 unbiased UK properties with a groundbreaking carbon administration software. This initiative aligns with the rising environmental consciousness amongst vacationers, highlighted by a current survey the place two-thirds of BWH Reward company expressed a willingness to pay a premium for eco-friendly lodging.
Recognizing the numerous affect of sustainability on client decisions, with 88% of company contemplating a resort’s environmental efforts as a key issue of their reserving selections, BWH Lodges has built-in this suggestions into their strategic imaginative and prescient. This encompasses distinguished manufacturers akin to Greatest Western and World Lodges, underlining their dedication because the UK’s largest unbiased resort group.
The newly launched carbon calculator supplies an in depth evaluation of every resort’s emissions, providing particular insights into high-impact areas like meals and beverage companies, significantly these involving high-carbon choices akin to crimson meat. This software is designed in collaboration with the Zero Carbon Discussion board and incorporates the most recent environmental requirements and benchmarks from COP 29, together with formidable targets to chop greenhouse gasoline emissions by 81% by 2035.
This progressive software not solely aids in decreasing operational and power prices but additionally positions BWH Lodges favorably for company bookings, significantly with B Corps and journey administration corporations, enhancing their income prospects.
Moreover, the carbon calculator is a cornerstone of BWH Lodges’ ongoing partnership with High quality in Tourism. It helps the REST accreditation, aiming to information unbiased hoteliers in the direction of attaining this esteemed sustainability certification by 2025.
Tracy Wilkins, Operations Director at BWH Lodges, stated: “With such a broad community, we’ve a novel perception into what company really worth relating to sustainability.
“We all know company are comfortable to pay extra in the event that they know meals is regionally sourced or that the resort is supporting wildlife with almost 1 / 4 (23 per cent) prepared to pay ‘moderately more’ to remain someplace that’s genuinely making an effort.
“We all know sustainability is a precedence for our hoteliers. However we perceive how daunting it could actually really feel to implement sustainable modifications that adjust to the Local weather Change Act and the Atmosphere Invoice – particularly with current pressures like rising NI and minimal wage charges.
“Our carbon calculator simplifies sustainability for busy hoteliers, giving them practical, cost-effective solutions in minutes – whether it’s sourcing locally or adjusting energy usage to reduce carbon emissions.”
Mark Chapman, CEO at Zero Carbon Companies, commented: “Clients and workers more and more wish to see the businesses they work for – and purchase from – being a part of fixing the local weather disaster.
“We are working with BWH Hotels GB to support every hotelier to take credible climate action through measuring their emissions then identifying and implementing reduction initiatives on their route to net zero.”
Scheduled for an early March rollout, the carbon calculator will likely be accessible to all hoteliers throughout the BWH Lodges GB community, marking a major milestone of their journey in the direction of environmental stewardship and operational excellence.
