Wednesday, February 5, 2025
San Diego emerged because the best-performing hospitality market within the Western U.S. in 2024, recording a lodge occupancy charge of 74.3%, in accordance with the most recent STR report launched by the San Diego Tourism Authority (SDTA) and authorities sources.
The town ranked third nationwide, behind solely Oahu (79.8%) and New York (84.3%), whereas outperforming Los Angeles (71.8%) and Orange County (71.6%) for the second consecutive yr.
Authorities forecasts projected 17.4 million room nights offered in 2024, however precise demand exceeded expectations, reaching 17.5 million room nights.
Downtown San Diego remained a key driver, accounting for 4.1 million room nights, whereas the UTC space posted the best occupancy charge at 77.3%.
Key Development Metrics in 2024
San Diego’s lodge sector noticed regular positive aspects throughout main efficiency indicators:
Common Day by day Price (ADR): Elevated 1.3% YoY to $213
Income per Accessible Room (RevPAR): Rose 2.4% YoY to $158
Group Journey: Upscale+ properties recorded 26.2% group occupancy, with 2.6 million group room nights offered
Main Occasions Influence: 61 major occasions contributed 1.1 million room nights to the market
Authorities and tourism studies cited conventions and marquee occasions because the spine of lodge demand, with commerce reveals, cultural festivals, and sporting occasions drawing international guests.
December 2024: A Sturdy Yr-Finish End
In December 2024, San Diego recorded a 62.7% occupancy charge, rating eighth nationally and third within the Western U.S., trailing solely Orange County (66.6%) and Los Angeles (63.4%).
Though occupancy declined barely (-1% YoY), each ADR (+2%) at $187 and RevPAR (+1%) at $117 noticed positive aspects.
The group journey section had a very sturdy month, with group occupancy rising 6.1% YoY to 17.8%, pushed by main occasions on the San Diego Conference Heart, which added 110,615 room nights to the market.
Marquee Occasions Boosting Tourism
San Diego’s occasion calendar performed a vital position in sustaining excessive occupancy charges all through 2024.
Key tourism-boosting occasions included:
San Diego Comedian-Con Worldwide (July 2024): Over 135,000 attendees
CRSSD Competition (March & September 2024): 15,000 every day attendees
TwitchCon (September 2024): Hundreds of gaming and content material creators
World Design Capital 2024: A year-long design and structure showcase
Breeders’ Cup (November 2024): World horse racing spectacle at Del Mar
San Diego Meals + Wine Competition (November 2024): Nationwide culinary attraction
Outlook for 2025
San Diego’s tourism sector stays sturdy regardless of financial uncertainties.
Authorities projections point out continued progress in 2025, holding town among the many prime 5 U.S. lodge markets.
The town’s mix of cultural experiences, worldwide occasions, and coastal points of interest ensures it stays a premier enterprise and leisure journey vacation spot.
