Residence
»
TRAVEL EVENT NEWS
»
Mastercard and Woman Gaga Rework Music Into an Immersive Expertise, Providing Followers a Uncommon Alternative to Dance, Win Unique Prizes, and Rejoice the Magic of MAYHEM
Wednesday, February 5, 2025
Mastercard is taking fan engagement to the following degree with an exhilarating collaboration with world icon Woman Gaga, giving music and dance lovers the prospect to immerse themselves within the high-energy world of her upcoming album, MAYHEM, set to drop on March 7. This distinctive partnership goes past the music, providing Priceless Experiences that convey followers nearer to their favourite artist in methods by no means seen earlier than.
As a part of this groundbreaking marketing campaign, Mastercard is giving followers unique entry to unforgettable moments, reworking admiration into direct connection. From immersive interactions to once-in-a-lifetime alternatives, the initiative celebrates the uncooked power and creative imaginative and prescient of Gaga’s world.
The joy kicked off with the premiere of “Abracadabra,” a mesmerizing single from MAYHEM, that includes dynamic choreography crafted by famend inventive director Parris Goebel. Followers are invited to take middle stage by recreating the electrifying dance strikes, with the prospect to win extraordinary rewards, together with a ticket to Membership MAYHEM, an unique dance social gathering hosted by Woman Gaga herself.
With this collaboration, Mastercard is redefining the fan expertise, turning music right into a motion and desires into actuality, making the world of MAYHEM extra immersive than ever.
“Music and dance have a profound ability to make people come alive and feel bonded to one another,” mentioned Gaga. “I’m excited to partner with Mastercard to bring my passionate community of dancers and fans together to experience MAYHEM more intensely, to celebrate them joining me on the dance floor and giving back to them in a way I’ve never done before.”
For an opportunity to win the final word Priceless Expertise—a once-in-a-lifetime alternative to be featured in a particular fan version of “Abracadabra” and attend Woman Gaga’s Membership MAYHEM dance social gathering, the place she is going to personally have a good time her dancers—followers can showcase their greatest “Abracadabra” strikes on TikTok, Instagram, and different choose platforms utilizing #MastercardGagaContest. To enter, individuals should submit their movies at priceless.com/gaga.
“When a beloved artist like Lady Gaga reaches her community in a way so powerful that it propels a movement, connects people and inspires others, it is truly remarkable,” mentioned Rustom Dastoor, EVP of Advertising and marketing and Communications for the Americas, Mastercard. “We are honored to collaborate with her and bring our partners together to celebrate her phenomenon, deliver the unexpected for cardholders and fans everywhere, and to create Priceless Experiences for people in ways that only Mastercard can.”
Dedicated to inspiring communities worldwide to pursue their passions—particularly in music—Mastercard continues to broaden its presence within the trade. This partnership with Woman Gaga builds on the model’s long-standing connection to music, together with its sponsorship of the GRAMMY Awards® and The BRIT Awards, an expanded collaboration with Reside Nation, and ongoing help for artists, followers, and the music trade at massive.
