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airBaltic’s New Cellular App Drives fourteen % Reserving Surge and One Hundred Twenty-Two % Income Progress in Simply Six Months
Monday, February 3, 2025
airBaltic’s new cellular app, launched in July 2024, has doubled bookings, boosted income, and enhanced the journey expertise for over 409,000 customers.
The Latvian airline airBaltic is celebrating the outstanding success of its new cellular app, launched in July 2024 as an upgraded model of its earlier platform. Designed to streamline the passenger expertise, the app has considerably elevated engagement and income in simply six months since its launch.
Exponential Progress in Bookings and Ancillary Income
The brand new app has performed a pivotal function in driving direct bookings, doubling its share of transactions made through the airline’s web site. Within the first half of 2024, when the previous app was nonetheless energetic, cellular bookings accounted for simply 7% of the airline’s whole reservations. This determine soared to 14% within the latter half of the 12 months, demonstrating the app’s influence on buyer habits. Moreover, ancillary income surged by a formidable 122%, as passengers more and more used the app to buy add-ons comparable to further baggage, most well-liked seating, meal pre-orders, and different providers.
Māris Rudens, Head of Advertising Loyalty, Buyer expertise, and Partnership at airBaltic: “We are pleased with the outstanding results the new airBaltic mobile app has achieved in just six months since its launch. This remarkable growth underscores our commitment to innovation and enhancing the customer experience. We remain committed to further developing this platform to deliver an even better experience for our customers in the future. We invite everyone to download the new airBaltic mobile app, join the airBaltic Club, and enjoy the benefits and improved travel experience when flying with us.”
Rising Person Base and Excessive Engagement
Inside its first six months, the app attracted 409,000 distinctive customers, reinforcing its function as an important device for airBaltic vacationers. Options just like the interactive Shake & Win campaigns have performed a vital half in boosting engagement. Notably, the airline’s newest marketing campaign, launched in celebration of airBaltic’s twenty ninth anniversary, set new information for buyer interplay.
Trade Recognition and Prime-Ranked Efficiency
The cellular app has not solely gained traction amongst vacationers however has additionally acquired trade recognition, securing the highest place within the free class of the Apple App Retailer in Latvia. Among the many most often booked routes by the app are key regional connections, together with Vilnius-Riga, Tallinn-Riga, and Helsinki-Riga.
Enhanced Person Expertise and Journey Comfort
Out there for each iOS and Android customers, the redesigned app provides an array of options aimed toward making air journey extra seamless. Passengers can conveniently entry all upcoming flight particulars in a single place, making certain a hassle-free journey. Digital boarding passes are actually built-in into the app, simplifying the boarding course of, whereas well timed push notifications present real-time updates on flight-related info, comparable to check-in openings and vital journey alerts.
Strengthened airBaltic Membership Options
The app additionally brings a revamped airBaltic Membership part, permitting members to effectively handle their loyalty factors. Customers can monitor level balances, view membership advantages, and monitor their progress towards elite standing. Moreover, vacationers can manually add reservations if their loyalty membership quantity was not included on the time of reserving, making certain a seamless rewards expertise.
Increasing Connectivity Throughout Areas
As airBaltic continues to broaden its community, the airline presently operates over 130 routes from key hubs, together with Riga, Tallinn, Vilnius, Tampere, and seasonal providers from Gran Canaria. The provider connects passengers to a various array of locations spanning Europe, the Center East, North Africa, and the Caucasus area.
With the fast adoption of its cellular app and a dedication to enhancing digital options, airBaltic stays on the forefront of innovation, making journey extra accessible, environment friendly, and rewarding for its clients.
