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IHG Resorts & Resorts Launches Progressive Technology 5 Idea to Improve Journey Experiences at Vacation Inn Specific in Europe, Center East, Asia, and Africa
Friday, January 17, 2025
IHG Resorts & Resorts has unveiled the trailblazing Vacation Inn Specific Technology 5 public house design, poised to redefine the journey expertise for company and house owners throughout Europe, the Center East, Asia, and Africa (EMEAA). This forward-thinking idea is about to debut later this yr, persevering with the model’s legacy of innovation that dates again to its inception in 1990.
A Legacy of Innovation and Management
Vacation Inn Specific, the world’s largest resort model, has constantly disrupted the hospitality sector with its emphasis on simplicity and sensible options. With the Technology 5 idea, the model is as soon as once more elevating the bar, solidifying its management within the select-service class. Over the following three years, Vacation Inn Specific is on monitor to succeed in 500 open and pipeline properties throughout EMEAA, showcasing its enduring attraction to vacationers and traders alike.
Future-Prepared Design: The place Expertise Meets Innovation
The Technology 5 idea is the results of intensive analysis into evolving traveler behaviors and preferences, specializing in key areas resembling work, leisure, wellbeing, eating, and digital engagement. Designed to satisfy the wants of tomorrow’s vacationers, this modern strategy introduces experiential zones—vibrant and dynamic areas that cater to the rising demand for inspirational and sensorial experiences.
On the coronary heart of this idea is the EXPRESS Café & Bar, a social hub that invitations company to chill out, join, or recharge in an energizing atmosphere. This aligns with a broader lifestyle-oriented imaginative and prescient, the place every resort displays the native aesthetic and tradition whereas staying true to the Vacation Inn Specific ethos.
A Dedication to Inclusivity and Flexibility
A standout characteristic of Technology 5 is its dedication to inclusivity. The design course of included insights from a incapacity process drive, guaranteeing that public areas are accessible and accommodating for all company. This displays the model’s broader dedication to variety and equality, making each traveler really feel welcome.
Lodge house owners additionally profit from the Technology 5 design, which emphasizes flexibility and scalability. The idea balances value effectivity with monetary returns, delivering worth whereas sustaining the excessive requirements synonymous with Vacation Inn Specific.
Launching Throughout EMEAA: First Cease, Saudi Arabia
Vacation Inn Specific Technology 5 will debut in Saudi Arabia with the opening of Vacation Inn Specific Riyadh in 2026. Early adoption has already gained momentum, with 10 initiatives confirmed within the UK and Continental Europe and 20 extra in energetic discussions. This widespread curiosity underscores the model’s forward-looking strategy and its capacity to anticipate market wants.
John Wright, Vice President, Mainstream Manufacturers, EMEAA, IHG Resorts & Resorts, stated: “At IHG, we are continually evolving and investing in our brands to meet the needs of our guests and owners, and our new Holiday Inn Express Generation 5 design is a great example of this.”
“Generation 5 is a premium, vibrant, and dynamic design that leans into a lifestyle vibe that’s on trend. Its playful and distinctive nature defines the witty personality of Holiday Inn Express, while its flexibility ensures each hotel reflects a sense of place, with contemporary artwork and nods to its location.”
“Generation 5 will ensure the Holiday Inn Express brand continues to meet the needs of mainstream travellers through experiential zones which are designed around their lifestyles – from Focus Studio with quiet areas to the energising and enlivening EXPRESS Café & Bar. This will increase guest dwell time outside of their rooms, while the efficient layout will boost performance and owner returns.”
Persevering with the Evolution of Visitor-Centric Design
Constructing on the success of the 2016 ‘Next Generation’ design, Technology 5 brings additional enhancements to each public areas and visitor rooms. Vacationers can stay up for neatly designed lodging that includes ergonomic workspaces, plentiful USB ports, premium bedding, and Good TVs that assist media streaming from private units. These options are designed to raise the visitor expertise whereas sustaining the practicality and affordability that Vacation Inn Specific is understood for.
A World Presence with Room to Develop
With a formidable portfolio of three,206 properties (340,054 rooms) at the moment open and 644 inns (79,079 rooms) within the pipeline, Vacation Inn Specific stays a dominant drive within the world hospitality panorama. The Technology 5 idea is about to drive this progress even additional, providing a future-ready design that appeals to fashionable vacationers and traders.
Because the model embarks on this thrilling new chapter, Vacation Inn Specific Technology 5 stands as a testomony to IHG’s unwavering dedication to innovation, inclusivity, and delivering distinctive worth to company and house owners worldwide.
