Friday, January 10, 2025
Tourism Eire has introduced the number of Gray London as its new international inventive company, beginning January 2025. The group, which goals to spice up the worth of worldwide tourism to the island of Eire, engages in strategic advertising and marketing throughout greater than 13 abroad markets. Tourism Eire sought an company able to influencing numerous audiences throughout a number of languages and areas, whereas collaborating seamlessly with companions inside Eire.
Gray London brings a wealth of experience in crafting impactful international campaigns that resonate with audiences worldwide. The company will play a key function in selling the island of Eire as a pretty journey vacation spot to a global viewers. To realize this, Gray London will collaborate intently with native suppliers and manufacturing groups all through Eire. Identified for its spectacular portfolio, the company presently companions with Vodafone Eire and has beforehand labored with Financial institution of Eire.
Aidan Energy, Tourism Eire’s Director of Advertising, mentioned: “We are delighted to announce the appointment of Grey London as our new creative agency and strategic partner. They have extensive experience in creating global campaigns and together, we look forward to creating impactful new advertising campaigns and creative content to inspire holidaymakers in our key overseas markets to choose the island of Ireland. Overseas tourism was worth €6.4 billion to the island of Ireland in 2023 and Tourism Ireland is targeting +5.6% y/y growth per annum on average to 2030, to support growth of the industry to over €9 billion per annum at that point. Inspiring holidaymakers and winning visitors and spend for the island of Ireland from other competing global destinations is critical and Grey London, working with Tourism Ireland, will play a key role in realising our ambition.”
Conrad Individuals President of Gray London, feedback: “We are thrilled to have the chance to collaborate with Tourism Ireland. The process was hugely competitive – with some of the best creative agencies in the world vying to market the greatest destination on earth. Tourism Ireland shares our immense creative ambition to do work that is both famous and effective. And alongside our own teams, we look forward to collaborating with thinkers, partners and creators around the island of Ireland – as we look to tell the story of Ireland and its tourism industry to a global audience.”
The appointment complies with the statutory obligation to re-tender for this service each seven years. In March, Tourism Eire launched a publicly marketed aggressive course of to safe strategic and inventive service suppliers. After a multi-phase analysis, the ultimate resolution was made in September.
Editor’s Notes:
Tourism Eire serves because the official physique for advertising and marketing the island of Eire internationally, positioning it as a premier journey vacation spot.
In 2023, the island skilled its first full 12 months of tourism operations following the pandemic, reaching €6.4 billion in mixed income from 8.1 million worldwide guests.
Tourism Eire’s international platform, caters to vacationers with 21 localized web sites throughout 18 international locations and a global model supplied in seven languages worldwide.
