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MSC Cruises Brings European Class to the Massive Recreation with MSC World America Highlight
Wednesday, January 8, 2025
MSC Cruises, the world’s third-largest cruise line, is bringing its signature mix of European sophistication and American consolation to a brand new stage—tv’s largest evening. A 60-second business through the Massive Recreation will characteristic two yet-to-be-revealed celebrities showcasing the unparalleled experiences aboard the upcoming flagship, MSC World America.
This high-profile commercial kicks off a nationwide marketing campaign spotlighting MSC Cruises’ distinct choices:
A Sturdy U.S. Focus: Deploying its latest and most superior ships at an increasing checklist of American homeports.
Tailor-made Facilities: Onboard experiences crafted to fulfill the tastes of American vacationers.
Unique Luxurious: The award-winning MSC Yacht Membership, a ship-within-a-ship idea providing enhanced suites, personal eating, a devoted pool, and customized butler service.
Personal Island Paradise: The Ocean Cay MSC Marine Reserve in The Bahamas, that includes pristine seashores, turquoise waters, and thrilling upgrades deliberate for 2025.
The business will spotlight how MSC Cruises’ European heritage brings one thing distinctive to U.S. vacationers, mixing acquainted comforts with refreshing discoveries. It invitations viewers to see the world by way of a brand new lens aboard MSC World America, a ship designed to redefine cruise holidays.
“Our message is clear: a cruise vacation with MSC Cruises goes far beyond traditional expectations,” acknowledged Suzanne Salas, EVP, Advertising and marketing, eCommerce & Gross sales, MSC Cruises USA. “We offer the experience of a lifetime, seamlessly blending European style with American comfort. The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.”
A Milestone 12 months for MSC Cruises within the U.S.
2025 marks a transformative yr for MSC Cruises because it strengthens its presence within the U.S. market. Main the cost is MSC World America, the most important ship within the fleet to serve North America, launching from PortMiami on April 12, 2025. Providing 7-night Caribbean itineraries—Jap and Western—all voyages will embody a cease on the gorgeous Ocean Cay MSC Marine Reserve.
Key highlights of the ship embody:
Seven Distinct Districts: Designed to cater to all traveler preferences, from leisure to journey.
19 Eating Venues: That includes the one Eataly restaurant at sea.
18 Bars and Lounges: Together with brand-new venues like All Stars Sports activities Bar and The Loft comedy membership.
The Harbour Household House: Out of doors enjoyable with the Cliffhanger over-water swing, a ropes course, a water park, and extra.
World Promenade: A vibrant outside space with eating, buying, and one of many longest dry slides at sea.
World Galleria: A 3-level hub for leisure, buying, and eating.
Largest MSC Yacht Membership within the Caribbean: Providing unparalleled luxurious and exclusivity.
The joy continues with the opening of MSC Cruises’ world-record-breaking terminal at PortMiami on April 9, 2025, adopted by the introduction of cruises from Galveston, Texas, later within the yr. In 2026, MSC will broaden additional with new itineraries to Alaska.
Massive Recreation Highlight Developed by Award-Successful Inventive Company
To create its Massive Recreation business, MSC Cruises collaborated with Highdive, an impartial, award-winning inventive company. The marketing campaign units the tone for an thrilling chapter in MSC Cruises’ dedication to the U.S. market, providing vacationers an opportunity to expertise the world in unparalleled model and luxury.
