Dwelling
»
Uncategorized
»
Celebrating 60 Iconic Years: The Air Canada Rondelle Turns 60
Wednesday, January 1, 2025
Sixty years in the past in the present day, Air Canada’s iconic purple rondelle, an emblem immediately recognizable across the globe, took flight. First launched on January 1, 1965, this emblem, which includes a stylized Maple Leaf encircled by an open ring, has turn out to be a proud illustration of Canada within the skies.
The milestone coincides with the day Trans-Canada Air Strains formally turned Air Canada. Based in 1937, the Crown company adopted the bilingual identify to replicate its evolution from a home service to a global airline. With this variation got here the need for a contemporary, immediately recognizable emblem.
The brand new emblem was created by the distinguished Canadian design agency Stewart, Morrison and Roberts. The design was led by Hans Kleefeld, a visionary who formed the identities of many world manufacturers. Amongst varied proposed designs, Air Canada management selected the rondelle in the summertime of 1964. That includes a Maple Leaf framed by an open circle starting at its stem, the design was publicly unveiled in October 1964, symbolizing each nationwide delight and the airline’s world attain.
The rondelle has been refreshed twice—first in 1993 and once more in 2004—whereas sustaining its core identification. In the present day, it adorns the tails of Air Canada’s fleet, persevering with to signify Canada to vacationers worldwide.
“Customers often tell us that seeing the rondelle on an aircraft tail, no matter where they are in the world, feels like coming home,” mentioned Michael Rousseau, President and CEO of Air Canada. “We take immense pride in representing Canada and the enduring legacy of this iconic symbol.”
As Air Canada celebrates this milestone, the airline displays on the rondelle’s function as an emblem of Canadian identification and its connection to vacationers all over the place. Sixty years on, the rondelle stays a beacon of residence for Canadians and a proud image of Air Canada’s historical past and future.
