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Brazil Unveils New Partnership With SITE South America to Rework Incentive Journey on a International Scale
Sunday, December 22, 2024
Brazil takes a major step in boosting incentive tourism because the Brazilian Vacationer Board (Embratur/Go to Brasil) signed a Memorandum of Understanding (MoU) with SITE South America (Society for Incentive Journey Excellence) this December. This settlement positions Brazil as a premier world vacation spot for incentive journey, a high-revenue area of interest inside the MICE (Conferences, Incentives, Conferences, and Exhibitions) sector.
The president of Embratur, Marcelo Freixo, highlights the significance of this section for strengthening the tourism economic system and the nation’s worldwide projection. “This partnership reflects our vision of leveraging Brazil’s enormous potential in the incentive travel market, a segment with great economic impact. We want to show the world that Brazil is a unique destination, capable of offering unique and unforgettable experiences for the corporate public.”
Jeverson Zanini, president of SITE South America, celebrates the signing of the settlement. “It is with great enthusiasm that we at SITE rejoice with this partnership with Embratur. As the only global association dedicated exclusively to incentive travel, we recognise the relevance of this segment as a strategic driver of global tourism”, he mentioned. “Brazil, with its immense potential as a receptive destination, stands out as a key player in this scenario. For SITE , strengthening our presence in the Brazilian trade is not only an opportunity, but a strategic priority. Brazil represents a vibrant and promising market, and strengthening our presence in Latin America will be one of the pillars of our growth in 2025”, Zanini added.
SITE: A International Chief in Incentive Tourism
With over 5 many years of worldwide operations, SITE (Society for Incentive Journey Excellence) represents greater than 2,900 members throughout 90 international locations. As the one worldwide affiliation devoted completely to incentive tourism, SITE focuses on a section famend for its excessive per capita spending and rising demand for unique, customized experiences. On this dynamic context, Brazil stands out with its wealthy cultural variety, breathtaking pure landscapes, and quickly advancing tourism infrastructure, positioning itself as a horny vacation spot for the worldwide company viewers.
Strengthening Market Influence
The newly signed MoU allows Embratur to combine worldwide finest practices, develop modern tourism merchandise, and practice professionals tailor-made to the high-end incentive journey market. This collaboration is predicted to reinforce Brazil’s world connectivity, develop its footprint within the luxurious and company journey sectors, and foster built-in initiatives with worldwide companions.
Aligning with International Traits
Incentive tourism is rising as one of the vital vibrant segments inside the company occasions sector, pushed by the rising demand for brand spanking new locations and tailor-made experiences. Brazil’s wealthy variety provides unparalleled potential to turn out to be a top-tier vacation spot on this area of interest.
The partnership with SITE underscores Embratur’s dedication to establishing Brazil as a strategic hub for incentive tourism. By aligning with world developments and capitalizing on the section’s fast development, this initiative goals to generate important financial advantages, elevate Brazil’s worldwide profile, and solidify its place as a world chief in incentive journey.
